Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Rick Wise"'
Autor:
Jana Zednickova, Rick Wise
Publikováno v:
Journal of Business Strategy. 30:4-13
PurposeThe purpose of this paper is to demonstrate to leaders of business‐to‐business (B2B) organizations the value of using brand management disciplines and tools to accelerate growth. The premise is that B2B organizations need robust, coherent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a8b9ea318c84d59d78db1f2188abe50a
https://doi.org/10.1108/02756660910926911
https://doi.org/10.1108/02756660910926911
Publikováno v:
Journal of Business Strategy. 25:26-34
For most of the past decade, it has been tough to find growth in consumer sectors such as packaged goods, media, food, and electronics. The proliferation of new brands and products has made operations more complex and expensive, while consolidation a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df16203d80c49b63dfb4c176766ca703
https://doi.org/10.1108/02756660410558915
https://doi.org/10.1108/02756660410558915
Autor:
Rick Wise
Publikováno v:
Journal of Business Strategy. 20:15-18
Traditional business strategy wouldn't have helped this lumbering behemoth trapped in a mature, slow‐growth market. It took a whole new business design.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::807c14f12ac82ac442c349757b1f421d
https://doi.org/10.1108/eb039979
https://doi.org/10.1108/eb039979
Autor:
Rick Wise, Eicke Weber
Publikováno v:
ECS Transactions. 2:539-540
not Available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3e92d9fac24157d19980eeac5128879
https://doi.org/10.1149/1.2195688
https://doi.org/10.1149/1.2195688
Autor:
Rick Wise, Niren Sirohi
Publikováno v:
Journal of Business Strategy. 26:10-11
PurposeLooks at how to find the best marketing mix for a particular company and how to track and measure marketing activities for return on investment.Design/methodology/approachOpinion piece.FindingsSix guidelines will help to identify and implement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db746fc4eb9b6da4e968754a49bb0ae9
https://doi.org/10.1108/02756660510632975
https://doi.org/10.1108/02756660510632975
Autor:
Phyllis Rothschild, Rick Wise
Publikováno v:
Journal of Business Strategy. 26:9-10
PurposeLooks at why traditional growth tactics have become less effective and why it is necessary to balance short term moves with new business building. Looks at understanding customer priorities.FindingsManagers can take three distinct actions to g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3b7315a200414472515791728090135
https://doi.org/10.1108/02756660510586283
https://doi.org/10.1108/02756660510586283
Autor:
Mireia Bargallo Gonzalez, Nicole Thomas, Eddy Simoen, Peter Verheyen, Andriy Hikavyy, Frederik Leys, Yasutoshi Okuno, Bertrand Vissouvanadin Soubaretty, Roger Loo, C. Claeys, Vladimir Machkaoutsan, Pierre Tomasini, Shawn Thomas, Jiong Ping Lu, J.W. Weijtmans, Rick Wise
Publikováno v:
ECS Meeting Abstracts. :1097-1097
not Available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aed64bc8324149e4f83560a447cac026
https://doi.org/10.1149/ma2007-02/19/1097
https://doi.org/10.1149/ma2007-02/19/1097
Autor:
Roger Loo, Peter verheyen, Rita rooyackers, Christian Walczyk, Frederik Leys, Denis Shamiryan, Philip Absil, Tinne Delande, Alain Moussa, Hans Weijtmans, Rick Wise, Vladimir Machkaoutsan, Chantal Arena, John McCormack, Sophie Passefort, Haruyuki Sorada, Akira Inoue, Byeong Chan Lee, Sangjin Hyun, Stefan Jakschik, Matty R. Caymax
Publikováno v:
ECS Meeting Abstracts. :1450-1450
not Available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26c7e6f9ae2a6b902e7df4505919648d
https://doi.org/10.1149/ma2006-02/31/1450
https://doi.org/10.1149/ma2006-02/31/1450
Autor:
Robert Standley, Majid Mansoori, Donald Miles, Srini Chakravarthi, Mike Seacrist, Rick Wise, Tom Torack, Mike Ries
Publikováno v:
ECS Meeting Abstracts. :656-656
not Available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c31cf27254ac622dfb2036b6d2e51552
https://doi.org/10.1149/ma2005-01/14/656
https://doi.org/10.1149/ma2005-01/14/656
Publikováno v:
ECS Meeting Abstracts. :548-548
not Available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::090a15d9309e9002d8efc44eef85abc9
https://doi.org/10.1149/ma2006-01/12/548
https://doi.org/10.1149/ma2006-01/12/548