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pro vyhledávání: '"Richardyson Nobrega da Fonseca"'
Autor:
Richardyson Nobrega da Fonseca, Priscilla Leão de Lima, Rilmar Pereira Gomes, David Barbosa de Alencar
Publikováno v:
International Journal for Innovation Education and Research. 9:142-152
Currently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding.