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pro vyhledávání: '"Richard W. Brookes"'
Autor:
Richard W. Brookes
Publikováno v:
Australasian Marketing Journal. 15:89-96
We examine the Vargo and Lusch (2004, p. 1) argument for a “new dominant logic for marketing, one in which services provision rather than goods is fundamental to economic exchange”. In our Contemporary Marketing Practices work we find that in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3705e3661f195998ddfc2886ea00e139
https://doi.org/10.1016/s1441-3582(07)70035-6
https://doi.org/10.1016/s1441-3582(07)70035-6
Publikováno v:
Journal of Marketing Management. 19:857-881
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb66f8c8f5b6dbce755620bca2b7b5c8
https://doi.org/10.1362/026725703322498136
https://doi.org/10.1362/026725703322498136
