Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Richard T. Gretz"'
Publikováno v:
Journal of Marketing. 86:59-78
Platform markets involve indirect network effects as two or more sides of a market interact through an intermediary platform. Many platform markets consist of both a platform device and corresponding software. In such markets, new software introducti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86e55eb603dc27ae8b59b4633dc0c09f
https://doi.org/10.1177/00222429211017827
https://doi.org/10.1177/00222429211017827
Publikováno v:
Journal of Marketing. 86:105-125
Online, pure-labor service platforms (e.g., Zeel, Amazon Home Services, Freelancer.com) represent a multibillion-dollar market. An increasing managerial concern in such markets is the opportunistic behavior of service agents who defect with customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cfbf215e4622f87e78c5cd55b519f7a8
https://doi.org/10.1177/00222429211001311
https://doi.org/10.1177/00222429211001311
Publikováno v:
Journal of Product Innovation Management. 38:497-521
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c133731cee6423fffae2bf501d66a0b5
https://doi.org/10.1111/jpim.12597
https://doi.org/10.1111/jpim.12597
Publikováno v:
International Journal of Consumer Studies. 46:925-943
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe86d4f2bcad2956bda680e0f53fe1c6
https://doi.org/10.1111/ijcs.12738
https://doi.org/10.1111/ijcs.12738
Publikováno v:
Journal of Cultural Economics. 44:57-96
This study is the first attempt to examine the effect of electronic word of mouth (user reviews) relative to expert reviews on moviegoing decisions. For the first time, we use time-varying data on expert reviews. We find that expert ratings matter mu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b0afcb2162f710a61574290ae77d388
https://doi.org/10.1007/s10824-019-09350-7
https://doi.org/10.1007/s10824-019-09350-7
Publikováno v:
Journal of the Academy of Marketing Science. 47:394-416
In the context of two-sided markets, we propose hardware lifecycle as a key moderator of the impact of superstar and non-superstar software on hardware adoption. A hardware’s earlier adopters are less price sensitive and have a higher preference fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9c6535f81d5a08011573960ddfc15f0
https://doi.org/10.1007/s11747-019-00631-3
https://doi.org/10.1007/s11747-019-00631-3
Autor:
Ashwin Malshe, Richard T. Gretz
Publikováno v:
Industrial Marketing Management. 77:57-62
There are a few significant errors in Zaefarian, Kadile, Henneberg, and Leischnig's (2017) (henceforth ZKHL) discussion of remedies to address endogeneity issues in their recent survey article in Industrial Marketing Management. Most notably, they in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e736fe6ed32d87c4bef147cabfbfc69f
https://doi.org/10.1016/j.indmarman.2019.02.008
https://doi.org/10.1016/j.indmarman.2019.02.008
Publikováno v:
Marketing Letters. 28:341-355
We analyze the contents of print ads in the motion picture industry (e.g., number of reviews quoted in the ad, the presence of a top reviewer, size of the ad, star, director, etc.). We find that external validation (a recommendation by a top reviewer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e7f65f9062bf3405018f73acc28d2b2
https://doi.org/10.1007/s11002-017-9418-5
https://doi.org/10.1007/s11002-017-9418-5
Autor:
Richard T. Gretz, Suman Basuroy
Publikováno v:
Journal of Retailing. 89:281-300
Marketing literature has recently witnessed major debates about the critical drivers of success – namely, the quality versus network effect, in high-tech markets as well as the efficiency of such markets. Extant research suggests that both quality
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::192078915076c3f7798da9ee72a473fd
https://doi.org/10.1016/j.jretai.2013.05.002
https://doi.org/10.1016/j.jretai.2013.05.002
Autor:
Richard T. Gretz
Publikováno v:
Journal of Economic Behavior & Organization. 76:168-183
This paper analyzes competition between multiple proprietary and incompatible hardware systems when indirect network effects are present and software is provided competitively by third party developers. A discrete-choice demand structure is employed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7debfb209ce3ba298d502426e713ace3
https://doi.org/10.1016/j.jebo.2010.07.007
https://doi.org/10.1016/j.jebo.2010.07.007