Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Richard Nkene Ndeme"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 49-57 (2021)
This paper aimed to study the moderating role of perceived risk on the relationship between initial trust on an unknown brand and its antecedents. To achieve this structural equation modelling was used. The results show that perceived risk has a mode
Externí odkaz:
https://doaj.org/article/856df983741f4455a68b0bf5db611f48
Publikováno v:
Journal of Strategic Marketing. :1-14
This paper assesses the coherence and pertinence of omnichannel strategies in four different global retailing industries. An exploratory-oriented qualitative method was used in this study. Results ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b93d8d3ed2697f1def92d46d1c7abb44
https://doi.org/10.1080/0965254x.2021.1963313
https://doi.org/10.1080/0965254x.2021.1963313