Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Richard Michon"'
Publikováno v:
Journal of Business Research. 69:1219-1227
What factors drive mall loyalty of male and female shoppers? A literature-based model was tested in two North American shopping malls (regular and upscale) with 905 shoppers (476 women and 429 men). The findings reveal that atmosphere affects mall lo
Publikováno v:
Journal of Fashion Marketing and Management. 19:3-21
Purpose– The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating
Publikováno v:
Journal of Retailing and Consumer Services. 21:610-618
Managers renovate malls to keep up with newer shopping centres and retail formats that erode traffic. This paper investigates shoppers׳ psychological processes that trigger changes in spending behaviour in the renovated mall. Renovation has a direct
Publikováno v:
Journal of Consumer Behaviour. 11:454-466
This paper investigates the previously little-researched role of digital signage (DS) in retail atmospherics, using an environmental psychology framework, drawing support from the Limited Capacity Model of Mediated Message Processing (LCM). DS consis
Autor:
Richard Michon, Atul Tandon
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 17:352-362
Entrepreneurs are not the only ones to salivate at the call of emerging markets. Major nonprofit organizations that raise money in high-income Organisation for Economic Co-operation and Development countries for redistribution in developing countries
Autor:
Adilson Borges, M. Joseph Sirgy, Jean-Charles Chebat, Marie-Claude Massicotte, Richard Michon
Publikováno v:
Journal of Retailing and Consumer Services. 18:74-80
What is the effect of mall atmosphere in mall evaluation? Is this effect mediated by self-congruity and functional congruity? Does the effect of mall atmosphere on mall evaluation differ between adult and teenage shoppers? If so how? The research rep
Publikováno v:
Place Branding and Public Diplomacy. 6:156-175
The purpose of this article is to evaluate (i) the segmented appeal of a town centre's separately branded environments; (ii) the role of digital signage in contributing to the atmospherics of a town, building on environmental psychology theory, drawi
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 12:456-468
PurposeThe purpose of this paper is to explore how the shopping mall environment influences the shopping experience and approach behaviour of female fashion shoppers.Design/methodology/approachFemale shoppers were first clustered along the fashion or
Autor:
Jean-Charles Chebat, Richard Michon
Publikováno v:
Journal of Marketing Theory and Practice. 16:299-308
Few marketing researchers employ structural equation modeling (SEM) with experimental data. In fact, as stressed here, SEM has the capacity to measure consumers' response to experimental manipulations as well as affective and cognitive processes lead
Autor:
Michel Tremblay, Jean-Francois Fils, Jean-Charles Chebat, Kathleen Bentein, Christian Vandenberghe, Richard Michon
Publikováno v:
Journal of Applied Psychology. 92:1177-1187
The authors examined the relationships between perceived organizational support, organizational com-mitment, commitment to customers, and service quality in a fast-food firm. The research design matchedcustomer responses with individual employees’