Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Richard Lee Miller"'
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The authors present a model for examining channel relationships, adapted from management theories, which holds promise as a means for quantifying and evaluating channel relationships on non-economic bases. The contribution of the social sciences is e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb518707e244c530c33265d6dfde32a2
https://doi.org/10.1007/978-3-319-16937-8_5
https://doi.org/10.1007/978-3-319-16937-8_5
Autor:
William F. Lewis, Richard Lee Miller
Publikováno v:
European Journal of Marketing. 25:55-68
The stakeholder approach and two value exchange models are offered as tools to assist market managers to strategically manage the marketing function. The stakeholder concept is introduced to aid in identifying all of the constituents and other stakeh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a2a0dbf24a9e516f53eb9bb269e14f6
https://doi.org/10.1108/03090569110003553
https://doi.org/10.1108/03090569110003553
Autor:
Richard Lee Miller
Publikováno v:
Journal of Business Ethics. 7:117-132
Shareholder and investor relations, and the closely related area of corporate governance have been the arenas of much dispute, much of which has not been confined to practical financial matters. Ethical challenges have come as well from persons and g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53e1430dde4c742df0cdaa6ddb4953f8
https://doi.org/10.1007/bf00382005
https://doi.org/10.1007/bf00382005
Autor:
Richard Lee Miller
Publikováno v:
International Journal of Value-Based Management. 1:35-63
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8eaef5dc878f80bf3f1695f8bc31b9bf
https://doi.org/10.1007/bf03186614
https://doi.org/10.1007/bf03186614
Publikováno v:
Journal of the Academy of Marketing Science. 13:1-17
The authors present a model for examining channel relationships which holds promise as a means for quantifying and evaluating channel relationships on non-economic, as well as economic bases. The model is adapted from the behavioral sciences, managem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d0484b4ee6de0e1a13ded508be35f1f
https://doi.org/10.1007/bf02737196
https://doi.org/10.1007/bf02737196
Autor:
Richard Lee Miller
Publikováno v:
Improving College and University Teaching. 11:209-217
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e4b0795a3a337985e2a7a21ccb11dc3
https://doi.org/10.1080/00193089.1963.10532260
https://doi.org/10.1080/00193089.1963.10532260
Autor:
Richard Lee Miller
Publikováno v:
Journal of Marketing. 26:57-61
The author has developed an intriguing hypothesis about the consumer. He has attempted to relate Weber's Law of Discrimination to consumer motivation. He also shows how this may affect prices, quality, advertising, and selling.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5061dc87e5a0152e3fad862f28ff1bcb
https://doi.org/10.1177/002224296202600111
https://doi.org/10.1177/002224296202600111