Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Richard J. Lutz"'
Autor:
Aida Faber, Colleen Bee, Marina Girju, Naz Onel, Anne Marie Rossi, Marina Cozac, Richard J. Lutz, Gia Nardini, Camilla Eunyoung Song
Publikováno v:
Journal of Consumer Affairs. 56:1260-1283
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::169ca33a55675439a018f6eef94f3aae
https://doi.org/10.1111/joca.12472
https://doi.org/10.1111/joca.12472
Autor:
Richard J. Lutz, Timothy J. Halloran
Publikováno v:
Journal of Interactive Marketing. 56:83-95
Although marketers spend billions of dollars on social media platforms in an effort to make a connection with their customers, few know if their social media activation in the form of Social Network Advertising (SNA) is positively affecting their bus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a463215043519b66a644d82d350af611
https://doi.org/10.1016/j.intmar.2021.05.003
https://doi.org/10.1016/j.intmar.2021.05.003
Publikováno v:
Psychology & Marketing. 36:520-529
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e8574b80b22ac4004326f18de2ce320
https://doi.org/10.1002/mar.21194
https://doi.org/10.1002/mar.21194
Publikováno v:
Journal of Consumer Psychology. 29:70-78
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b847f4662473f4c2a3a6387976382d74
https://doi.org/10.1002/jcpy.1064
https://doi.org/10.1002/jcpy.1064
Autor:
Gia Nardini, Richard J. Lutz
Publikováno v:
Journal of Consumer Marketing. 35:633-643
Purpose The purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences. Design/methodology/approach The authors present a series of lab and field studies that man
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54ed968156fb5b75daa6e7ff7d569d9b
https://doi.org/10.1108/jcm-07-2017-2291
https://doi.org/10.1108/jcm-07-2017-2291
Publikováno v:
Journal of Retailing and Consumer Services. 63:102677
This research evaluates the interplay of emotion, cognition, and individual differences such as productivity orientation. Two experimental design studies using Mturk participants test the proposed effects of curiosity evoked by advertising stimuli wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3be1f52cfe197fc49c296947472d520a
https://doi.org/10.1016/j.jretconser.2021.102677
https://doi.org/10.1016/j.jretconser.2021.102677
Autor:
Richard J. Lutz
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::578ea677b598565be8708eca76e235a1
https://doi.org/10.4135/9789353287733.n54
https://doi.org/10.4135/9789353287733.n54
Publikováno v:
Journal of Consumer Marketing. 33:498-506
Purpose This paper aims to investigate the phenomenon of active escapism – a unique form of experiential consumption that engages fantasy and role-play as a means of coping. In contrast with passive forms of escapism, whereby consumers act as obser
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31d56f0252e5735ea78c7fd030c954eb
https://doi.org/10.1108/jcm-04-2016-1775
https://doi.org/10.1108/jcm-04-2016-1775
Publikováno v:
Journal of Consumer Behaviour. 16:101-120
In contrast with traditional forms of entertainment media (e.g., movies, novels, and television), video games are unique in their ability to provide immersion, agency, and transformation (IAT) during the consumptive experience. As the video game medi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0a7c307c6dc08b5ed79271a06ee1821
https://doi.org/10.1002/cb.1620
https://doi.org/10.1002/cb.1620