Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Richard H. Kolbe"'
Publikováno v:
Journal of Current Issues & Research in Advertising. 34:247-262
The large and influential nature of the children's market on purchasing behavior is manifest at the global level. This study addresses a gap in the advertising literature by content analyzing children's commercials from three countries, Mexico, Turke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff9fd2401bbd897c1a6ef1f56fdda769
https://doi.org/10.1080/10641734.2013.787583
https://doi.org/10.1080/10641734.2013.787583
Publikováno v:
Journal of Financial Services Marketing. 16:195-209
College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84f52f69e9bfcd67d80495549ec435d0
https://doi.org/10.1057/fsm.2011.22
https://doi.org/10.1057/fsm.2011.22
Autor:
Jeffrey James, Richard H. Kolbe
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 2:14-28
Keywords: Team Loyalty, Fan Socialization, Team Fans, Professional Football, Sport Fans Executive Summary Sport organizations recognize the importance of a strong fan base, yet little research has been done to help organizations understand how to bui
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::821e5b0a5349310650717b55947eab2b
https://doi.org/10.1108/ijsms-02-01-2000-b003
https://doi.org/10.1108/ijsms-02-01-2000-b003
Autor:
Darrel D. Muehling, Richard H. Kolbe
Publikováno v:
Journal of Advertising. 27:37-48
The authors compare the fine-print disclosures in children's Saturday morning television commercials with disclosures in prime-time commercials aimed at more mature audiences. The prevalence of fine-print disclosures in the two venues is compared, as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::798341d729f6101b5f07c060885910d3
https://doi.org/10.1080/00913367.1998.10673561
https://doi.org/10.1080/00913367.1998.10673561
Autor:
Richard H. Kolbe, Darrel D. Muehling
Publikováno v:
Journal of Advertising. 26:1-15
In recent years, the use and relative effectiveness of fine print messages have been the focus of research attention in the marketing / advertising literature. However, no study has examined those issues specifically from the practitioner's perspecti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f0172ec5fd661fcb71da1dae7163587
https://doi.org/10.1080/00913367.1997.10673525
https://doi.org/10.1080/00913367.1997.10673525
Autor:
Darrel D. Muehling, Richard H. Kolbe
Publikováno v:
Journal of Promotion Management. 4:1-15
This study reports on the findings of a survey undertaken to ascertain the opinions of this nation's major advertisers, agencies, media firms, and regulatory bodies concerning the topic of fine print in television advertising. While surprisingly few
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ccff71ca45093b0dd05c417ca8d4685
https://doi.org/10.1300/j057v04n02_01
https://doi.org/10.1300/j057v04n02_01
Autor:
Paul J. Albanese, Richard H. Kolbe
Publikováno v:
Sex Roles. 36:813-836
This study is a content analysis of the functions of sole nudes appearing in advertisements obtained from Business Week, Esquire, GQ, Playboy, Rolling Stone, and Sports Illustrated for the year 1993. The specific objective of the study was to ascerta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b02ad5b5437585e68cd2d85d05ca9c2
https://doi.org/10.1023/a:1025683324423
https://doi.org/10.1023/a:1025683324423
Autor:
Paul J. Albanese, Richard H. Kolbe
Publikováno v:
Journal of Advertising. 25:1-20
A content analysis is presented of sole-male images appearing in advertisements obtained from Business Week, Esquire, GQ, Playboy, Rolling Stone, and Sports Illustrated for the year 1993. Only two previous studies have looked exclusively at male imag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acf264c8761358d6484606bbe5235e0f
https://doi.org/10.1080/00913367.1996.10673509
https://doi.org/10.1080/00913367.1996.10673509
Autor:
Richard H. Kolbe, Darrel D. Muehling
Publikováno v:
Journal of Current Issues & Research in Advertising. 17:77-95
Using content analysis techniques and the Federal Trade Commission's “Clear and Conspicuous Standard,” this study provides a descriptive and evaluative appraisal of fine-print messages found in children's Saturday morning advertising on the three
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2df3b0afd6684851f71ca1b3345fee56
https://doi.org/10.1080/10641734.1995.10505034
https://doi.org/10.1080/10641734.1995.10505034
Autor:
Richard H. Kolbe, Darrell Muehling
Publikováno v:
Journal of Current Issues & Research in Advertising. 17:49-64
This study extends past research efforts that have examined the effects of gender-role portrayals on children. More specifically, the study empirically investigates whether children are aware of gender roles when exposed to ads containing either trad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0191727ad66cc460f45c57c148b99cb2
https://doi.org/10.1080/10641734.1995.10505025
https://doi.org/10.1080/10641734.1995.10505025