Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Richard Gruner"'
Publikováno v:
Journal of Sustainable Marketing, Vol 3, Iss 2, Pp 127-147 (2022)
Research shows that consumers’ personal values influence their pro-environmental behaviors. However, studies of values and proenvironmental behavior have not examined how refined values relate to a range of sustainable disposal behaviors. In the cu
Externí odkaz:
https://doaj.org/article/b5bab68aff1c47ae8299d9214b972f5b
Publikováno v:
Journal of Strategic Marketing. 30:45-68
The creation of strong customer experiences is a pivotal topic in the services marketing field, as customer experience (CX) has repeatedly been associated with customer commitment and customer enga...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::878e70f4da86055b07885ea0c0b32cce
https://doi.org/10.1080/0965254x.2019.1642937
https://doi.org/10.1080/0965254x.2019.1642937
Publikováno v:
Journal of Product Innovation Management. 36:172-195
The question of how important firms’ investments in digital communication formats are for the commercial success of new products remains unexplored in the product innovation management literature. Drawing on reactance theory, the authors examine th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09f047de15a4ccd2e46240c455cff88d
https://doi.org/10.1111/jpim.12475
https://doi.org/10.1111/jpim.12475
Publikováno v:
Psychology & Marketing. 35:948-956
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67a0e0a340f03a7fe50216069eb240a5
https://doi.org/10.1002/mar.21147
https://doi.org/10.1002/mar.21147
Autor:
Richard Gruner, Damien Power
Publikováno v:
Online Information Review, 42(1), 73-92. Emerald Group Publishing Limited
Purpose Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an online presence on multiple social media platforms, the questio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69664ba8e44c9908f6c506dac8a6ed31
https://doi.org/10.1108/oir-04-2016-0116
https://doi.org/10.1108/oir-04-2016-0116
Autor:
Damien Power, Richard Gruner
Publikováno v:
Journal of Cleaner Production. 149:251-264
For most firms, the development of sustainable supply chain practices remains challenging. Using a theory-building approach, we develop a theory of socio-ecological intergradation to provide managers with guidance in mimicking natural ecosystems to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::575337e083491ce18bf5e2291758bb82
https://doi.org/10.1016/j.jclepro.2017.02.109
https://doi.org/10.1016/j.jclepro.2017.02.109
Autor:
Richard Gruner, Damien Power
Publikováno v:
European Journal of Information Systems. 26:164-184
Use of inter-organizational systems (IOS) is widely recognized as pivotal to organizational success. However, the nature of decision making processes regarding the adoption and use of IOS-enabling technologies has received little research attention.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aad88f17057a45f4e565024e275f073a
https://doi.org/10.1057/s41303-017-0034-5
https://doi.org/10.1057/s41303-017-0034-5
Autor:
Richard Gruner, Damien Power
Publikováno v:
Journal of Marketing Management, 33(13-14), 1060-1092. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
This study explores the emerging crowdsourcing phenomenon, that is, the outsourcing of idea generation to the product users ('the crowd'), typically via online platforms to interact with many and diverse customers and glean valuable market insights.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5d875ec983d13e5531a0639fe35b805
https://doi.org/10.1080/0267257x.2017.1325389
https://doi.org/10.1080/0267257x.2017.1325389
Publikováno v:
Resources, Conservation and Recycling. 160:104855
Recent research indicates that circular economy practices have the potential to provide significant environmental benefits. In particular, recycling has been associated with reductions of greenhouse gas emissions. However, in this study, the authors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1a09bae029fd0453a9a8648b6bdc31c
https://doi.org/10.1016/j.resconrec.2020.104855
https://doi.org/10.1016/j.resconrec.2020.104855
Publikováno v:
Intelligent Vehicles Symposium
Large scale fleet tests of autonomous vehicles lead to the availability of massive recorded datasets, offering significant potential for the generation of realistic virtual test drives, for the development and training of machine learning based funct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bff59d72c61af7cc6d6fc0f3ac7bc147
https://doi.org/10.1109/ivs.2017.7995965
https://doi.org/10.1109/ivs.2017.7995965