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Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
The decision whether to use a sales agent rather than an internal sales force is a complex one. Three criteria are involved, viz.; economics, strategy and control.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b7b3b98129b76042e7626df6b278c99
https://doi.org/10.1007/978-3-319-11845-1_94
https://doi.org/10.1007/978-3-319-11845-1_94
