Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Riccardo Resciniti"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 3, Pp 356-380 (2024)
Purpose – This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and pr
Externí odkaz:
https://doaj.org/article/ccc23adbefed489ba320c854dffab38c
Publikováno v:
Innovative Marketing, Vol 15, Iss 4, Pp 102-115 (2019)
Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Da
Externí odkaz:
https://doaj.org/article/2b3badc1847b4159822aa9018d953254
Publikováno v:
International Entrepreneurship Review, Vol 4, Iss 3 (2018)
The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for compani
Externí odkaz:
https://doaj.org/article/74d15677a799480eb01b270c36d05519
Publikováno v:
Psychology & Marketing. 40:596-609
Virtual Reality (VR) is shaping all human activities, and with the advent of the metaverse, buyers are going to experience new ways of doing shopping. What would happen if consumers will be asked to assess a product's attribute, i.e., packaging, in a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2b4083c505ad6fd9326e72b802b7cfb
https://doi.org/10.1002/mar.21743
https://doi.org/10.1002/mar.21743
Publikováno v:
Journal of Management and Governance.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6487a40aa38b6e7be108148c5e7689b9
https://doi.org/10.1007/s10997-023-09672-x
https://doi.org/10.1007/s10997-023-09672-x
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d508af68c4cb292d7ab30cc01297aed
https://doi.org/10.1007/978-3-031-32894-7_3
https://doi.org/10.1007/978-3-031-32894-7_3
Publikováno v:
British Food Journal. 124:430-461
PurposeThe present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers' engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger's recommendations.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf600346d94c60428051e07a574bb8f5
https://doi.org/10.1108/bfj-04-2021-0400
https://doi.org/10.1108/bfj-04-2021-0400
Publikováno v:
Journal of Business & Industrial Marketing. 37:1432-1448
Purpose The purpose of this paper is to understand how firms may be segmented with respect to their attitudes towards the use of mobile instant messaging (MIM) apps (e.g. WhatsApp, Messenger, WeChat, etc). in their marketing practices to identify the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::76f5dd94819c7ce2078a4eda3f52de86
https://doi.org/10.1108/jbim-02-2020-0121
https://doi.org/10.1108/jbim-02-2020-0121
Publikováno v:
Journal of Management and Governance
This article develops a more fine-grained understanding of the relevant interfaces between firm digitalization and internationalization. Based on the close observation of the peculiarities of the digital age and its effects on the application of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee2aba779b20077799c78e7b36c47677
http://europepmc.org/articles/PMC8517941
http://europepmc.org/articles/PMC8517941
Publikováno v:
Italian Journal of Marketing. 2020:7-23
This research discusses the social perception of marketing in the Italian context. The authors conducted a qualitative and quantitative content analysis of Facebook statuses. From data analysis emerged that marketing receives any kind of public criti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::90978bc7e211481c0e0631e457446460
https://doi.org/10.1007/s43039-020-00004-7
https://doi.org/10.1007/s43039-020-00004-7