Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Riccardo RIALTI"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 22, Iss 2, Pp 122-141 (2018)
Purpose - This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify the main types of co-created experiences that consumers may encoun
Externí odkaz:
https://doaj.org/article/6d6f68ac41f943a6a290109c0da1226d
Publikováno v:
Journal of Entrepreneurship, Management and Innovation, Vol 14, Iss 2, Pp 19-48 (2018)
Social entrepreneurship is one of the most discussed issues in recent management literature. In partcular, social entrepreneurship has recently gained the atenton of management scholars interested in understanding its sociological and anthropological
Externí odkaz:
https://doaj.org/article/7a6a434275e24cc7b4a2fb4ccbc978aa
Publikováno v:
Symphonya, Iss 2 (2019)
Big data and big data analytics’ (BDA) importance for business management is growing at an unmatched pace. Such datasets, and the techniques to analyse them, are indeed able to inundate organizations with huge quantities of precious information. Bu
Externí odkaz:
https://doaj.org/article/788de06527834eee93544866c319f091
Publikováno v:
International Journal of Consumer Studies. 47:751-766
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0941c8b9c60e82986754b08c8badced9
https://doi.org/10.1111/ijcs.12868
https://doi.org/10.1111/ijcs.12868
Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance
Publikováno v:
Journal of Consumer Marketing. 39:417-431
Purpose Building on the theoretical paradigms of consumer free-riding and cognitive dissonance, this study aims to evaluate whether consumers’ cognitive effort when making a purchase decision impacts upon the relationship between free-riding habits
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6a42865de9efe047a80e3bc1bc963c0
https://doi.org/10.1108/jcm-02-2021-4436
https://doi.org/10.1108/jcm-02-2021-4436
Publikováno v:
International Journal of Advertising. 41:868-891
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7514989ee8eacb0aeac91a0f96ae971a
https://doi.org/10.1080/02650487.2022.2025735
https://doi.org/10.1080/02650487.2022.2025735
Publikováno v:
British Food Journal. 124:1838-1856
Purpose The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, sub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37856189e7455bb770e3671515a73da5
https://doi.org/10.1108/bfj-03-2021-0327
https://doi.org/10.1108/bfj-03-2021-0327
Publikováno v:
Online Reputation Management in Destination and Hospitality ISBN: 9781803823768
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90d026426691516577d773c78c81cca4
https://doi.org/10.1108/978-1-80382-375-120231001
https://doi.org/10.1108/978-1-80382-375-120231001
Purpose This paper aims to investigate small and medium enterprises’ (SMEs) adoption of social media platforms and how they integrated them within their marketing strategies during the COVID-19 outbreaks. Dynamic capabilities – observed as the in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d35184ada9bfab100e2d9750c5dff2c
https://hdl.handle.net/10807/223064
https://hdl.handle.net/10807/223064
PurposeThe purpose of this article is to develop a configurational approach based on the TOE framework (technology, organization and environment) to understand the degree of implementation of I4.0 technologies in manufacturing small- and medium-sized
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::507a0ba852d24d3ac5dbe7a51c061da6
https://hdl.handle.net/2434/953511
https://hdl.handle.net/2434/953511