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pro vyhledávání: '"Riccardo Parviero"'
Autor:
Riccardo Parviero, Kristoffer H. Hellton, Ola Haug, Kenth Engø-Monsen, Hanne Rognebakke, Geoffrey Canright, Arnoldo Frigessi, Ida Scheel
Publikováno v:
International Journal of Information Management Data Insights, Vol 2, Iss 2, Pp 100127- (2022)
Understanding the spreading process of new products provides valuable knowledge that can be used for effective marketing. The ability to make early prediction of success or failure is a great advantage in innovation processes. Extending current liter
Externí odkaz:
https://doaj.org/article/f54da2b7d6e04e70a08c9a35f1692f2b
