Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ricardo Sergio Gomes Vieira"'
Autor:
Tatiana Silva de Queiroz, Tereza de Souza, Ricardo Sergio Gomes Vieira, Domingos Fernandes Campos
Publikováno v:
Review of Business Management. :19-37
The objective of this work is to study marketing strategies and customer’s perception in relation to the own-brand offered by the supermarket sector. The research had an exploratory and descriptive feature. In the exploratory phase the managers of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ad6f3ee8d2cdbb70074d2730c5b11ac
https://doi.org/10.7819/rbgn.v11i30.91
https://doi.org/10.7819/rbgn.v11i30.91
Publikováno v:
Revista Labor, Vol 1, Iss 10, Pp 115-138 (2017)
A partir do texto “Ético: Ser ou não ser? Seria esta uma questão?” publicado nos Anais do Enanpad 2006, existe uma discussão se realmente pode haver ética nos relacionamentos de marketing em um ambiente concorrencial no qual as organizaçõe
Externí odkaz:
https://doaj.org/article/44ddc6bf786f4ba789a1b2cfeb8fabb6