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pro vyhledávání: '"Ricardo Sergio Gomes Vieira"'
Autor:
Tatiana Silva de Queiroz, Tereza de Souza, Ricardo Sergio Gomes Vieira, Domingos Fernandes Campos
Publikováno v:
Review of Business Management. :19-37
The objective of this work is to study marketing strategies and customer’s perception in relation to the own-brand offered by the supermarket sector. The research had an exploratory and descriptive feature. In the exploratory phase the managers of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ad6f3ee8d2cdbb70074d2730c5b11ac
https://doi.org/10.7819/rbgn.v11i30.91
https://doi.org/10.7819/rbgn.v11i30.91
