Výsledky vyhledávání - "Ricarda Schauerte"

What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry

Autor: Stephanie Feiereisen, Ricarda Schauerte, Alan J. Malter

Publikováno v: Journal of Cultural Economics. 45:263-293

Traditional linear television has been a long-standing success story. However, the digital revolution is rapidly transforming the TV industry, in terms of production, distribution, and consumption. New market opportunities are attracting competitors

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b017998c1eb0d70f8936b2e321d8eb0a
https://doi.org/10.1007/s10824-020-09389-x

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Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television

Autor: Nico Wiegand, Ricarda Schauerte, Thorsten Hennig-Thurau

Publikováno v: SSRN Electronic Journal.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9e97ad39a8c4308abfdd5915fefb083a
https://doi.org/10.2139/ssrn.3968075

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When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes

Autor: Björn Bohnenkamp, Thorsten Hennig-Thurau, Ricarda Schauerte, Ann-Kristin Knapp

Publikováno v: Journal of Cultural Economics. 39:15-41

A substantial number of current Hollywood productions are remakes of earlier motion pictures. This research investigates the economic implications of this strategy. It develops a conceptual framework of brand extension success in the movie industry t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6a512190ee045506254c20ad168a3e0
https://doi.org/10.1007/s10824-014-9221-6

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