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Autor:
Wei, Changshuai, Zelditch, Benjamin, Chen, Joyce, Ribeiro, Andre Assuncao Silva T, Tay, Jingyi Kenneth, Elizondo, Borja Ocejo, Selvaraj, Keerthi, Gupta, Aman, De Almeida, Licurgo Benemann
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets. In this paper, we propose a general framework fo
Externí odkaz:
http://arxiv.org/abs/2405.10490