Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Ria Wiid"'
Previous studies have addressed some of the issues of customers’ perceptions of mobile marketing, particularly the affordances of multiple communications and channels. Despite a proliferation of studies in this field, the theoretical exploration of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::96d3860cdcdee3737cab45babbe158cb
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
From a consumer marketing perspective, undergoing any surgical procedure is, for the average individual, a “credence” good, those which the quality cannot be ascertained through search, and cannot even be realistically judged after their purchase
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2991b1e3ab920554c7304cfc82e32415
https://doi.org/10.1007/978-3-030-42545-6_37
https://doi.org/10.1007/978-3-030-42545-6_37
Autor:
Kerstin Heilgenberg, Ria Wiid
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Over the year’s scholars have conducted several studies to examine consumer attitudes toward advertising. While countless studies concern consumer reactions to the advertisements of specific products and brands, only a small number focus on the pub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8856ca6ed13a0ccb27cc4cb3c9fec12d
https://doi.org/10.1007/978-3-030-42545-6_2
https://doi.org/10.1007/978-3-030-42545-6_2
Autor:
Ria Wiid
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Just as trends suggest that co-creation is becoming a competitive necessity for organisations, researchers are paying increasing attention to the notion of co-creation in contexts of higher education. Co-creation in teaching and learning (T&L) has pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d60476ec974a0130f6ecaae1f4935ce2
https://doi.org/10.1007/978-3-319-99181-8_14
https://doi.org/10.1007/978-3-319-99181-8_14
Publikováno v:
Marketing Theory. 16:171-193
Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of car
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff901ebf783e85a32015ecd45db98df7
https://doi.org/10.1177/1470593115607940
https://doi.org/10.1177/1470593115607940
Autor:
Ria Wiid, Paulo Mora-Avila
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Technological advances and social media facilitate the public’s creation and broadcasting of their own brand-related material. In doing so, they are performing marketing functions traditionally carried out by firms. To that end, brands are no longe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec480b506b375f80bd66e301e13e0706
https://doi.org/10.1007/978-3-319-66023-3_77
https://doi.org/10.1007/978-3-319-66023-3_77
Publikováno v:
Business Horizons. 55:543-550
While pictures tell stories, in the case of cartoons, stories also tell pictures. A theory of cartooning suggests that cartoons reflect public sentiment toward issues. As such, cartoons are a useful way of gauging and tracking public sentiment over t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9497ce3d08e612de36a3094acde02298
https://doi.org/10.1016/j.bushor.2012.07.001
https://doi.org/10.1016/j.bushor.2012.07.001
Publikováno v:
Journal of Public Affairs. 12:137-144
Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::366b77f6f4c7f636574e805c94159d24
https://doi.org/10.1002/pa.1415
https://doi.org/10.1002/pa.1415
Publikováno v:
Marketing Intelligence & Planning. 30:4-17
PurposeThis article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP.Design/methodology/approachFour areas were addressed, including an analy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c79a82a8accc87a2cd03d2ee593e34c
https://doi.org/10.1108/02634501211193886
https://doi.org/10.1108/02634501211193886
Publikováno v:
Journal of Public Affairs. 11:137-147
An analysis of political cartoons of three well-known US political sex scandals is presented to examine how cartoons channel public perception in terms of the involvement of a prominent politician and the difference of opinion based on who the politi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97ea5ce4a9c80fb42ff22531bf85fea1
https://doi.org/10.1002/pa.401
https://doi.org/10.1002/pa.401