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pro vyhledávání: '"Reza Bagus Valentino"'
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Reza Bagus Valentino
Marketing is a vital aspect of business, regardless of whether the business is big or small. Marketing is also obliged to update its systematics with the social or era or even the situation and conditions prevailing at the time. In this pandemic situ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::324d19ccb1fe968f55b66a488828a55f
https://doi.org/10.4018/978-1-6684-4496-2.ch004
https://doi.org/10.4018/978-1-6684-4496-2.ch004
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a signi