Výsledky vyhledávání - "Reynald Brion"

Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes

Autor: Laurent Bompar, Renaud Lunardo, Camille Saintives, Reynald Brion

Publikováno v: Journal of Business & Industrial Marketing.

Purpose The purpose of this paper is to investigate the distinct effects of aggressive and constructive humor on perceptions of Machiavellianism, relationship quality and willingness-to-switch (WTS). Design/methodology/approach The empirical analysis

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a2ac7f7ef5a61d7d8b530bbb221fe092
https://doi.org/10.1108/jbim-06-2022-0252

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Is That a Sport? Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity: An Abstract

Autor: Reynald Brion, Renaud Lunardo, Jean-François Trinquecoste

Publikováno v: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::88c260be60673e7465296d47ca62d68a
https://doi.org/10.1007/978-3-031-24687-6_81

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The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value: An Abstract

Autor: Reynald Brion, Renaud Lunardo, Jean-François Trinquecoste

Publikováno v: Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::da0b9e7b172d75eeaa4c25037cd5ac2e
https://doi.org/10.1007/978-3-030-95346-1_34

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