Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Reyhane Hooshmand"'
Publikováno v:
International Journal of Event and Festival Management. 14:73-91
PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the even
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::130f52699b81785a58bed077af563032
https://doi.org/10.1108/ijefm-08-2022-0064
https://doi.org/10.1108/ijefm-08-2022-0064
Publikováno v:
International Journal of Market Research. 65:52-82
Electroencephalography (EEG) offers insights into the neural responses of consumers to marketing stimuli which can be used to evaluate the effectiveness of such stimuli in directing favorable consumer behavior in real-world settings. This practical r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17bb7d35601fe04b98e33cb36eeb9cc6
https://doi.org/10.1177/14707853221112622
https://doi.org/10.1177/14707853221112622
Publikováno v:
Luxury Marketing, Sustainability and Technology ISBN: 9781003321378
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a8bfaf3343f430cde3c2147507659c6
https://doi.org/10.4324/9781003321378-5
https://doi.org/10.4324/9781003321378-5
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:1482-1502
PurposeThe paper aims to examine whether (1) deviation of design (i.e. objective design newness) is distinct to consumers' perception of design newness (i.e. subjective design newness) and (2) subjective design newness rather than objective design ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::88d5681d06a06a5625fa08ea478b977d
https://doi.org/10.1108/apjml-12-2020-0897
https://doi.org/10.1108/apjml-12-2020-0897