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Effect of Motivation Type and Reward Uncertainty on Consumers’ Marketing Promotion Participation

Autor: Yan-Jie Zhang, Youseok Lee, Sang-Hoon Kim

Publikováno v: Asia Marketing Journal, Vol 19, Iss 3, Pp 45-74 (2017)

The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers’ promotion participation. Being offered with an uncertain reward, rel

Externí odkaz: https://doaj.org/article/67283b43d1a24e5e82524dbcb5e02c93

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What motivates gambling behaviour? Insight into dopamine’s role

Autor: Patrick eAnselme, Mike James Ferrar Robinson

Publikováno v: Frontiers in Behavioral Neuroscience, Vol 7 (2013)

Externí odkaz: https://doaj.org/article/0f36b51432bb49c7943c287b20531734

The role of reward and reward uncertainty in episodic memory

Autor: Alice Mason, Paul A Howard-Jones, Casimir J. H. Ludwig, Simon Farrell

Publikováno v: Mason, A, Farrell, S, Howard-Jones, P & Ludwig, C 2017, ' The role of reward and reward uncertainty in episodic memory ', Journal of Memory and Language, vol. 96, pp. 62-77 . https://doi.org/10.1016/j.jml.2017.05.003

Declarative memory has been found to be sensitive to reward-related changes in the environment. The reward signal can be broken down into information regarding the expected value of the reward, reward uncertainty and the prediction error. Research ha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db9cd0d89a74a63c80738cb22a0140c6
https://doi.org/10.1016/j.jml.2017.05.003