Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Reto Hofstetter"'
Autor:
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang
Publikováno v:
Marketing Letters. 33:705-711
In this article, we argue that non-fungible tokens (NFTs) challenge established marketing understanding of digital ownership, uniqueness, and value; authenticity, status, and sharing; and branding and distribution. We propose a set of preliminary res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::381c9ffa297b6734e3fe4b59545f659a
https://doi.org/10.1007/s11002-022-09639-2
https://doi.org/10.1007/s11002-022-09639-2
Publikováno v:
Academy of Management Proceedings. 2022
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ce3d8c1fefceafa7bfd6c92546087ea
https://doi.org/10.5465/ambpp.2022.11392abstract
https://doi.org/10.5465/ambpp.2022.11392abstract
Publikováno v:
TMS Proceedings 2021.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b7aeeb07d05f61755e539f9f303a77d
https://doi.org/10.1037/tms0000032
https://doi.org/10.1037/tms0000032
Publikováno v:
Journal of Business Ethics. 170:697-719
Firms increasingly deploy algorithmic pricing approaches to determine what to charge for their goods and services. Algorithmic pricing can discriminate prices both dynamically over time and personally depending on individual consumer information. Alt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::942b33ce3618c87007a8c5647aa57806
https://doi.org/10.1007/s10551-019-04371-w
https://doi.org/10.1007/s10551-019-04371-w
Publikováno v:
Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John (2021). A de-biased direct question approach to measuring consumers' willingness to pay. International journal of research in marketing, 38(1), pp. 70-84. Elsevier 10.1016/j.ijresmar.2020.04.006
Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approach in which consumers are asked to explicitly state their WTP for a pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ab08616205e5880b04f59755a48954c
https://boris.unibe.ch/172106/1/1-s2.0-S0167811620300422-main.pdf
https://boris.unibe.ch/172106/1/1-s2.0-S0167811620300422-main.pdf
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjec
Publikováno v:
Global Fashion Management Conference. 2018:1286-1292
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6e4092f47d7baef019d1025b00bffd4
https://doi.org/10.15444/gmc2018.10.08.06
https://doi.org/10.15444/gmc2018.10.08.06
Publikováno v:
Journal of Product Innovation Management. 35:492-517
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77df1ecb802e557cbcaac22c88b8dd47
https://doi.org/10.1111/jpim.12424
https://doi.org/10.1111/jpim.12424
Publikováno v:
Journal of Product Innovation Management. 35:209-229
In open innovation, firms increasingly rely on online consumer votes to evaluate ideas for new products and services. Votes can represent cost-effective external information about idea quality that can inform and facilitate a firm's task of evaluatin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b1c530b56b29ea744f36a5ec92b3f99
https://doi.org/10.1111/jpim.12382
https://doi.org/10.1111/jpim.12382
Publikováno v:
SSRN Electronic Journal.
Open innovation platforms that enable organizations to crowdsource ideation to parties external to the firm are proliferating. In many cases, the platforms use open contests that allow the free exchange of ideas with the goal of improving the ideatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5f48350dbb76664bd65cc53e146ddd5
https://doi.org/10.2139/ssrn.3133158
https://doi.org/10.2139/ssrn.3133158