Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Retno Putriaji"'
Autor:
Bertina Sjabadhyni, Martina Dwi Mustika, Nathasia Carissa, Syifa Khairunnisa, Leo Andhika Kurniawan, Amira Budi Mutiara, Retno Putriaji, Andre Patio Sinaga
Publikováno v:
SAGE Open, Vol 11 (2021)
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total
Externí odkaz:
https://doaj.org/article/699018ff020c4f839ed27af463a32e00
Autor:
Andre Patio Sinaga, Martina Dwi Mustika, Nathasia Carissa, Syifa Khairunnisa, Bertina Sjabadhyni, Amira Budi Mutiara, Leo Andhika Kurniawan, Retno Putriaji
Publikováno v:
SAGE Open, Vol 11 (2021)
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9ac725029b1ad1c386152ebc5a58e344
https://doi.org/10.1177/21582440211029918
https://doi.org/10.1177/21582440211029918