Zobrazeno 1 - 1
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pro vyhledávání: '"Retail coupon redemption"'
Autor:
Sinha, Shameek
In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in the future. Consumer response
Externí odkaz:
http://hdl.handle.net/2152/ETD-UT-2011-05-2799
