The loyalty challenges in hotel restaurants in Lisbon

Autor: Fernandes Cunha, Raquel, Moraes Sarmento, Eduardo

Publikováno v: Tourism and Hospitality International Journal ; Vol. 10 No. 1 (2018): March 2018 [19th Edition]; 35-54
Tourism and Hospitality International Journal ; Vol. 10 Núm. 1 (2018): Marzo 2018 [19ª Edición ]; 35-54
Tourism and Hospitality International Journal ; Vol. 10 N.º 1 (2018): Março 2018 [19ªEdição]; 35-54

The present article aims to do an analysis of hotel restaurants from a consumer point of view in terms of funding strategy and client´s loyalty. To achieve this issue, we applied 200 questionnaires. We found the importance of loyalty as a main issue

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfffaa4ee1aef63d0c2e21b0a69726da
https://revistas.rcaap.pt/thij/article/view/30491