Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Resnik, Alan"'
Autor:
Resnik, Alan J.1, Harmon, Robert R.2
Publikováno v:
Journal of Marketing. Winter83, Vol. 47 Issue 1, p86-97. 12p. 6 Charts.
Autor:
Resnik, Alan1, Stern, Bruce L.1
Publikováno v:
Journal of Marketing. Jan1977, Vol. 41 Issue 1, p50-53. 4p. 7 Black and White Photographs, 3 Charts.
Autor:
Resnik, Alan1, Stern, Bruce L.1
Publikováno v:
Journal of Advertising. Summer77, Vol. 6 Issue 3, p11-17. 7p.
Publikováno v:
California Management Review. Fall81, Vol. 24 Issue 1, p49-57. 9p.
Publikováno v:
Journal of Advertising. Summer79, Vol. 8 Issue 3, p3-48. 11p.
Publikováno v:
Harvard Business Review. Sep/Oct79, Vol. 57 Issue 5, p100-106. 7p.
Publikováno v:
Journal of Advertising, 1977 Jul 01. 6(3), 11-17.
Externí odkaz:
https://www.jstor.org/stable/4188119
Autor:
Caballero, Marjorie1, Resnik, Alan J.2
Publikováno v:
Psychology & Marketing. Spring86, Vol. 3 Issue 1, p17-34. 18p. 4 Charts.
Autor:
Mason, J. Barry1, Resnik, Alan2
Publikováno v:
Long Range Planning. Feb82, Vol. 15 Issue 1, p34-39. 6p.
Autor:
Bullard, Peter D.1, Resnik, Alan J.2,3
Publikováno v:
Sloan Management Review. Fall83, Vol. 25 Issue 1, p51-56. 6p.