Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Reo Song"'
Publikováno v:
Production and Operations Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b2b2bd0cb4d4445c8d0326f97b7ac0d
https://doi.org/10.1111/poms.13971
https://doi.org/10.1111/poms.13971
Publikováno v:
Journal of Business Research. 140:332-345
In the movie pre-production stage, movie studios have scarce information about the movie in planning to select and edit the right script that can be commercially successful. Given this constraint, we provide a procedure of predicting movie revenues i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::566f42058227a9285fcb1fa0e9607e47
https://doi.org/10.1016/j.jbusres.2021.11.004
https://doi.org/10.1016/j.jbusres.2021.11.004
Publikováno v:
International Journal of Research in Marketing. 38:593-614
The authors investigate the extent to which central customer-based brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence a firm’s systematic risk (i.e., beta) during both market upturns and downturns. The res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9081b91f21586607cb1ca62a550651b
https://doi.org/10.1016/j.ijresmar.2020.10.002
https://doi.org/10.1016/j.ijresmar.2020.10.002
Publikováno v:
European Journal of Marketing. 55:1724-1746
Purpose Virtual gifts have emerged as a common feature of online communities, social gaming and social networks. This paper aims to examine how network-related variables and gift-seeding impact virtual gift sales. The network variables include gift-g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44834880fa159bc5447f716ee8cff398
https://doi.org/10.1108/ejm-01-2019-0046
https://doi.org/10.1108/ejm-01-2019-0046
Publikováno v:
Journal of Interactive Marketing. 49:54-69
This paper examines the impact of newspaper paywalls on daily pageviews, and how their impact varies across newspapers as a function of their content provisioning strategies. Our data consist of daily pageviews of 42 newspapers that introduced a payw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::864a488cf2a0b4dedb69562de0e4c206
https://doi.org/10.1016/j.intmar.2019.10.002
https://doi.org/10.1016/j.intmar.2019.10.002
Publikováno v:
Journal of Marketing. :002224292211344
At the time of an initial public offering (IPO), firms seek to maximize their stock market value. The authors theorize and show that a firm's innovation potential—firm outputs and activities that contribute to the development of future new products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2544f5b38e492f657ae87e85a7c79f8
https://doi.org/10.1177/00222429221134489
https://doi.org/10.1177/00222429221134489
Individuals who follow a reinforcement learning heuristic put too much weight on recent failures or successes in placing their next bets. Using a large sample of equity-linked notes (ELNs) investments in South Korea, we find evidence showing a negati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::780f4c354463245ca9a22ffab089394e
https://escholarship.org/uc/item/7723s043
https://escholarship.org/uc/item/7723s043
Publikováno v:
European Journal of Operational Research. 275:361-373
In the context of increasing globalization, a new product may be sequentially released into markets in different countries and regions. The behavior of consumers in the market where a new product is first launched may have a huge impact on the purcha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f661a3d31a7cb0821f7058d2047feb2b
https://doi.org/10.1016/j.ejor.2018.11.015
https://doi.org/10.1016/j.ejor.2018.11.015
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 30:705-724
PurposeActual product-harm crises pose significant challenges to firms, but so can defaming product-harm crises, which are defined as crises caused by false or malicious rumors made by consumers or competing firms. Unlike typical product-harm crises,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a71f88f367a632b6c6c0d880145eea96
https://doi.org/10.1108/apjml-03-2017-0056
https://doi.org/10.1108/apjml-03-2017-0056
Publikováno v:
Journal of Business Ethics. 158:743-761
The slandering of a firm’s products by competing firms poses significant threats to the victim firm, with the resulting damage often being as harmful as that from product-harm crises. In contrast to a true product-harm crisis, however, this dispara
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::939f7c3baf8784e301111ad65b471921
https://doi.org/10.1007/s10551-017-3720-2
https://doi.org/10.1007/s10551-017-3720-2