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Akademický článek
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The changing industry dynamics and increasing market competition necessitate the implementation of new strategic logistics approaches. The main purpose of this paper is to present one of the most important strategies for delivering products and servi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::601fcf5af69340c831ec332e0e78e6ed
https://www.bib.irb.hr/278972
https://www.bib.irb.hr/278972
Autor:
Sredl, K.C., Renko, N.
Consumption in Croatia is a bricolage of meanings taken from foreign and local sources (Scott 1994). This paper unpacks the meaning of status in consumption and advertising during a fundamental change of the socio-economic context in Croatia. Status
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::3117a4f14ddea0c1ef8dad60851bbf44
https://www.bib.irb.hr/224671
https://www.bib.irb.hr/224671
Country image effects are explored in the Croatian context. Croatia's major trading partners were evaluated in terms of knowledge, similarity, animosity/friendship, quality and purchase intent. The results indicated that the stimulus nations varied i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::2954daa0e3ea3095e0576c4b2a4a3ee9
https://www.bib.irb.hr/246326
https://www.bib.irb.hr/246326
Akademický článek
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The authors examine the historical developments of a large food marketing corporation in a transition economy, Croatia. Specifically, a working iteration of a case study examining Gavrilovic Company, a meat processing operation, is used to describe t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4b8c4193fec8d77f85ece53ea4a6bb93
https://www.bib.irb.hr/61188
https://www.bib.irb.hr/61188
Elderly populations in transition economies tend to be increasingly vulnerable. Many of them have experienced deteriorating life quality. In this paper the authors present findings from a study on retirees in Croatia. Empirical data were collected fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::041206f8e2b84e6a7b701788fe8c10ce
https://www.bib.irb.hr/47005
https://www.bib.irb.hr/47005
Akademický článek
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Publikováno v:
Scopus-Elsevier
After Christmas, back-to-school is the most important season for all retailers. Yet, consumer behavior research overlooks this ritual. This paper presents findings from observational and interview data collected at Borovo shoe stores in Croatia in 20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7233c2fa94b127e84574cb8f1314514c
http://www.scopus.com/inward/record.url?eid=2-s2.0-84864191958&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84864191958&partnerID=MN8TOARS