Consumer xenocentrism in China: an exploratory study

Autor: Rene Dentiste Mueller, George Xun Wang, Guoli Liu, Charles Chi Cui

Publikováno v: Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 1, pp. 73-91.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/APJML-11-2014-0158

Consumer xenocentrism in China: an exploratory study

Autor: Rene Dentiste Mueller, Charles Cui, George Xun Wang, Guoli Liu

Publikováno v: Mueller, R D, Wang, G X, Liu, G & Cui, C 2016, ' Consumer xenocentrism in China: An exploratory study ', Asia Pacific Journal of Marketing and Logistics, vol. 28, no. 1, pp. 73-91 . < http://10.1108/APJML-11-2014-0158 >

Purpose– Marketing research has focussed more on in-group favoritism and out-group derogation (i.e. ethnocentrism) than out-group favoritism and in-group derogation (i.e. xenocentrism). The purpose of this paper is to explore the xenocentric behavi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2985b4e627791649eb45f96ae39552a3
https://doi.org/10.1108/apjml-11-2014-0158

THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Autor: James M. Mandiberg, Rene Dentiste Mueller, Geraldine Rosa Henderson, Chris Pullig, Eva Kipnis, Guillaume D. Johnson, Catherine Demangeot, Nakeisha S. Ferguson, Amanda J. Broderick, Abhijit Roy, Miguel Angel Zúñiga, Natalie Ross Adkins

Publikováno v: Social Business. 1:263-280

PURPOSE : Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a046c1aad10f5e040a22de47ccfa884
https://doi.org/10.1362/204440811x13210328296586

Impact of e‐procurement on procurement practices and performance

Autor: Rene Dentiste Mueller, Gioconda Quesada, Marvin E. Gonzalez, James Mueller

Publikováno v: Benchmarking: An International Journal. 17:516-538

PurposeThe purpose of this paper is to investigate the impact of electronic procurement technologies on procurement practices (PPR) and procurement performance (PP).Design/methodology/approachThis paper posits a model of the relationships between e�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b5c1f59861d48934322932db24cefaa7
https://doi.org/10.1108/14635771011060576

Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation

Autor: Rene Dentiste Mueller, Amanda J. Broderick, Gordon E. Greenley

Publikováno v: The International Review of Retail, Distribution and Consumer Research. 16:533-557

This article proposes a framework of alternative international marketing strategies, based on the evaluation of intra- and inter-cultural behavioural homogeneity for market segmentation. The framework developed in this study provides a generic struct

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::55dab3e50fe11436df0575ffe0297b0b
https://doi.org/10.1080/09593960600980154