Zobrazeno 1 - 10 of 26 pro vyhledávání: '"Renato Zancan Marchetti"'
1
Akademický článek
Marketing Strategy Process: analyzing the sequential relationships among its strategic activities
Autor: Lucas Lira Finoti, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, Renato Zancan Marchetti
Publikováno v: Revista Brasileira de Gestão De Negócios, Vol 21, Iss 4, Pp 767-787 (2019)
Purpose – Our focus in this paper was to analyze the activities inherent in marketing strategy making. We aimed to sequentially test the relationships between the activities belonging to the formulation and implementation processes of marketing st
Externí odkaz: https://doaj.org/article/0f4f76756f104c2c88fe28eb6f72b455
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2
Akademický článek
The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance
Autor: Graziela Perretto Rodrigues, Cecília Souto Maior de Brito, Renata Bárbara Moreno, Ana Maria Machado Toaldo, Paulo Henrique Muller Prado, Renato Zancan Marchetti
Publikováno v: Teoria e Prática em Administração, Vol 10, Iss 1 (2020)
Purpose: Market orientation has an influence on how organizations work to attract, engage and retain customers, however, it is unclear how it influence financial performance. This study demonstrates that sales force management capability is a driver
Externí odkaz: https://doaj.org/article/8e446b384ce449f786f7e3971b8701c4
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3
Akademický článek
IDENTIFICAÇÃO DE NICHOS DE MERCADO A PARTIR DA ANÁLISE DO ORÇAMENTO FAMILIAR DA POPULAÇÃO DE BAIXA RENDA
Autor: Francisco Carlos Carvalho de Melo, José Anízio Rocha de Araújo, Vicente Lima Crisóstomo, Renato Zancan Marchetti
Publikováno v: Revista Ambiente Contábil, Vol 9, Iss 2, Pp 142-157 (2017)
A alocação da renda de uma família entre certos consumos é proposta como condicionada às limitações de recursos econômicos. Os gastos decorrentes dessas distribuições de renda formam o orçamento familiar. Este artigo realiza um estudo quan
Externí odkaz: https://doaj.org/article/5a74ec11c96b4c8fbf98bea876052a2f
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4
Akademický článek
Dimensões de Brand Experience no contexto brasileiro
Autor: Simone Gurgel de Brito, Adriana Martins de Oliveira, Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Renato Zancan Marchetti
Publikováno v: RACE: Revista de Administração, Contabilidade e Economia, Vol 16, Iss 1, Pp 121-146 (2017)
No presente artigo teve-se como objetivo testar a escala de brand experience proposta por Brakus, Schmitt e Zarantonello (2009) em um contexto brasileiro, assim como comparar os resultados aos achados de outros estudos semelhantes já publicados. Qua
Externí odkaz: https://doaj.org/article/d7ea32cf3e704cb98814befb12f72914
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5
Akademický článek
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Autor: Silvana Taschek Hastreiter, Renato Zancan Marchetti
Publikováno v: BBR: Brazilian Business Review, Vol 13, Iss 1, Pp 92-114 (2016)
Understanding the hierarchy of goals of the consumer is one of the issues that has guided the efforts of researchers in recent years. The objective of this study is to identify a hierarchy of goals that guides the decision of men and women to visit s
Externí odkaz: https://doaj.org/article/cab4397a142d4951998b1ea2420e75f9
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6
Akademický článek
Brand Personality Dimensions in the Brazilian Context
Autor: Karlan Muller Muniz, Renato Zancan Marchetti
Publikováno v: BAR: Brazilian Administration Review, Vol 9, Iss 2, Pp 168-188 (2012)
Brands may be perceived as possessing a set of distinct traits or characteristics, i.e., a personality, similar to aperson. Thus, the personality of a brand is relevant as a source of differentiation in an increasingly competitivemarket environment.
Externí odkaz: https://doaj.org/article/91df14793b054f0b85a7eac6992c3a3e
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7
Akademický článek
Avaliação da qualidade do relacionamento e a pré-disposição de troca entre operadoras de telefonia celular
Autor: Eliane Cristine Francisco Maffezzolli, Paulo Henrique Muler Prado, Wesley Vieira da Silva, Renato Zancan Marchetti
Publikováno v: BBR: Brazilian Business Review, Vol 8, Iss 4, Pp 1-23 (2011)
O objetivo deste estudo foi compreender as possíveis relações entre antecedentes e conseqüências da qualidade do relacionamento, lealdade e um indicador de resultado financeiro (LTR), sobre a pré-disposição de troca entre operadoras de telefo
Externí odkaz: https://doaj.org/article/2d4da0332283465389fea8cde8e0be6c
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8
Marketing Strategy Process: analyzing the sequential relationships among its strategic activities
Autor: Ana Maria Machado Toaldo, Lucas Lira Finoti, Loise Cristina Schwarzbach, Renato Zancan Marchetti
Publikováno v: Revista Brasileira de Gestão de Negócios, Volume: 21, Issue: 4, Pages: 767-787, Published: 24 JAN 2020
Review of Business Management; Vol. 21 No. 4 (2019); 767-787
RBGN Revista Brasileira de Gestão de Negócios; Vol. 21 Núm. 4 (2019); 767-787
RBGN-Revista Brasileira de Gestão de Negócios; v. 21 n. 4 (2019); 767-787
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 4, Pp 767-787 (2019)
Purpose – Our focus in this paper was to analyze the activities inherent in marketing strategy making. We aimed to sequentially test the relationships between the activities belonging to the formulation and implementation processes of marketing str
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::952c36dcd29f66874d598adfe6f3fc66
https://doi.org/10.7819/rbgn.v21i5.4031
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9
The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance
Autor: Renata Bárbara Moreno, Cecília Souto Maior de Brito, Graziela Perretto Rodrigues, Paulo Henrique Muller Prado, Renato Zancan Marchetti, Ana Maria Machado Toaldo
Publikováno v: Teoria e Prática em Administração, Vol 10, Iss 1 (2020)
Purpose: This study demonstrates that sales force management capability (SFMC) is a driver to financial performance when influenced by marketing orientation. Wherefore, the researchers explore how each SFMC ́s dimension (salesforce structuring, tale
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1929e772b4ac5307bf3b624843f560ff
https://periodicos.ufpb.br/index.php/tpa/article/view/49935
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10
Drivers of experience of students and parents in basic education: a perspective based on relationship quality
Autor: Claudimar Pereira da Veiga, Diogo Richartz Benke, Renato Zancan Marchetti
Publikováno v: International Journal of Management in Education. 14:94
The purpose of this article is to understand the drivers of parents/students experience from a perspective of relationship quality in order to develop student attraction and retention strategies for school. A qualitative (n = 24) and quantitative stu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e0486d2e76014dfbb1512dcb0b3050b
https://doi.org/10.1504/ijmie.2020.10024730
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