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pro vyhledávání: '"Renata Demeterffy Lančić"'
Autor:
Renata Demeterffy Lančić
Publikováno v:
Medijske Studije, Vol 1, Iss 1-2, Pp 157-170 (2010)
This article examines the importance of new communication technologies in terms of the development of a pluralistic public sphere and public relations (PR) as one type of communication. In ageneral social context, where the media have lost their prim
Externí odkaz:
https://doaj.org/article/b057a81ca95e453db3863d73b96d0b95
Autor:
Renata Demeterffy Lančić
Publikováno v:
Anali Hrvatskog Politološkog Društva, Vol 2., Iss 1., Pp 261-279 (2005)
This paper analyses various approaches to public relations. Three development stages feature prominently in the development of this branch of communication science. The fi rst two stages – press agentry or the publicity phase and the information/ex
Externí odkaz:
https://doaj.org/article/a65d8fedf99f4847b4603039452b329c
Autor:
Renata Demeterffy Lančić
Publikováno v:
Anali Hrvatskog politološkog društva : časopis za politologiju
Volume 2
Issue 1
Anali Hrvatskog Politološkog Društva, Vol 2., Iss 1., Pp 261-279 (2005)
Volume 2
Issue 1
Anali Hrvatskog Politološkog Društva, Vol 2., Iss 1., Pp 261-279 (2005)
U članku se analiziraju različiti pristupi odnosima s javnošću. U razvoju te grane komunikacijskih znanosti ističu se tri razvojne faze. Prve dvije faze – tiskovnu agenturu, odnosno fazu publiciteta (Publicity phase) i informacijsku/eksplanato
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::909d1fbf39f9643f9e9c1e06fcffcc75
https://hrcak.srce.hr/38299
https://hrcak.srce.hr/38299