Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Renée J. Fontenot"'
Publikováno v:
Journal of Educators Online, Vol 12, Iss 1 (2015)
An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for di
Externí odkaz:
https://doaj.org/article/4f7f8361aca849cfa2cd29ca76ed0d7e
Publikováno v:
Journal of Computer Information Systems. 54:11-22
This study examines 83 IS qualitative studies in leading IS journals for the following purposes: (a) identifying the extent to which IS qualitative studies employ best practices of justifying sample size; (b) identifying optimal ranges of interviews
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::977e0b8e9a924bc67ca540e3463ac6fd
https://doi.org/10.1080/08874417.2013.11645667
https://doi.org/10.1080/08874417.2013.11645667
Autor:
Renée J. Fontenot, Paul G. Wilhelm
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 13:233-253
SUMMARY This study examines the determinants of GDP per capita and a nations designation as a core economy. Using data from the global competitiveness report and the World Bank, various measures of technological innovation and competitiveness were te
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc5a408f500fc75f600b88c32ea3a3fc
https://doi.org/10.1300/j054v13n01_13
https://doi.org/10.1300/j054v13n01_13
Autor:
Renée J. Fontenot, Michael R. Hyman
Publikováno v:
Journal of Business Research. 57:1211-1221
By definition, firms engaged in relationship marketing favor one another, which can be desirable because it promotes advantageous strategic and competitive positioning. However, antitrust legislation mandates that firms avoid favored treatment of tra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae80c43ce21753b7f6db18ebe8e17073
https://doi.org/10.1016/s0148-2963(02)00454-x
https://doi.org/10.1016/s0148-2963(02)00454-x
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319130774
This paper presents a discussion of a proposed research study that will examine differences between Extranet and non-Extranet business structures. The study will look at both business applications as well as how buyer/seller relationships are influen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3be365fdf3bb7321ebbe966aa2e15d87
https://doi.org/10.1007/978-3-319-13078-1_125
https://doi.org/10.1007/978-3-319-13078-1_125
Publikováno v:
Journal of Business & Industrial Marketing. 15:438-457
Extranets are extended intranets connecting organizations, which may include personnel, customers, suppliers and strategic partners. An extranet is one way in which a firm can improve their offering and remain competitive. This paper explores extrane
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a5024da073d73672ce907a3cd6d712a
https://doi.org/10.1108/08858620010349510
https://doi.org/10.1108/08858620010349510
Autor:
Renée J. Fontenot
Publikováno v:
Journal of Consumer Marketing. 17:172-185
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dc185a2b969f1442a5efea30f422fc9
https://doi.org/10.1108/jcm.2000.17.2.172.2
https://doi.org/10.1108/jcm.2000.17.2.172.2
Publikováno v:
Journal of Consumer Marketing. 16:122-140
Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::619704cd1d127b6ca300540ae3bf96dc
https://doi.org/10.1108/07363769910260498
https://doi.org/10.1108/07363769910260498
Autor:
Renée J. Fontenot, Elizabeth J. Wilson
Publikováno v:
Journal of Business Research. 39:5-12
Four models of relational exchange are reviewed because they provide the foundation for a prediction matrix of partnering activities. Works by Anderson and Narus (1990), Dwyer, Schurr, and Oh (1987); Mohr and Spekman (1994); and Morgan and Hunt (1994
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::207121d2f15aba220dfd0973e953535f
https://doi.org/10.1016/s0148-2963(96)00156-7
https://doi.org/10.1016/s0148-2963(96)00156-7