Zobrazeno 1 - 3
of 3
pro vyhledávání: '"René Eppmann"'
Publikováno v:
International Journal of Research in Marketing. 39:1059-1081
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f8f4695a6beb9f544001db9986e0067
https://doi.org/10.1016/j.ijresmar.2022.03.002
https://doi.org/10.1016/j.ijresmar.2022.03.002
Publikováno v:
Journal of Interactive Marketing. 43:98-115
Gamification has recently become a popular topic in marketing practice. It is perceived as being a promising way to provide improved consumer experiences and to positively influence consumer behavior. An inherent characteristic of gamification is the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01ece4ee1a1326a1bf3cd0226de8ca72
https://doi.org/10.1016/j.intmar.2018.03.002
https://doi.org/10.1016/j.intmar.2018.03.002
Autor:
Kristina Klein, René Eppmann
Publikováno v:
Marketing Weiterdenken ISBN: 9783658315627
Marketing Weiterdenken
Marketing Weiterdenken
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89fcd479434424e977e71ab45d4536f1
https://doi.org/10.1007/978-3-658-31563-4_25
https://doi.org/10.1007/978-3-658-31563-4_25
