Service quality and customer retention in mobile telephony.

Autor: Blery, Evangelia, Batistatos, Nick, Papastratou, Efstathia, Perifanos, Ioannis, Remoundaki, Georgia, Retsina, Maria

Publikováno v: Journal of Targeting, Measurement & Analysis for Marketing; Mar2009, Vol. 17 Issue 1, p27-37, 11p, 1 Diagram, 6 Charts