Zobrazeno 1 - 10
of 259
pro vyhledávání: '"Relational benefits"'
Publikováno v:
The TQM Journal, 2023, Vol. 35, Issue 8, pp. 2526-2546.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/TQM-08-2022-0248
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 2012-2028.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2021-0835
Publikováno v:
European Journal of Marketing, 2022, Vol. 56, Issue 8, pp. 2309-2339.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2021-0011
Capturing behavioural outcomes through branded applications: the perspective of the investment model
Publikováno v:
Internet Research, 2021, Vol. 32, Issue 5, pp. 1532-1561.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-08-2020-0452
Publikováno v:
Sustainable Business and Society in Emerging Economies, Vol 5, Iss 1 (2023)
Objective: The research paper opens up to Relationship Marketing approach with the objective to find an array of factors facilitating Customer Loyalty in Banks: Customer Relational Benefit has been studied to increase Customer Satisfaction and thus,
Externí odkaz:
https://doaj.org/article/d6d445f4520c443993385a5ea4606658
Autor:
Hobeika, Janine
Publikováno v:
International Journal of Bank Marketing, 2021, Vol. 39, Issue 7, pp. 1292-1309.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-08-2020-0431
Akademický článek
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Publikováno v:
Behavioral Sciences, Vol 13, Iss 7, p 565 (2023)
The intention to repurchase is a key component in relationship marketing. However, minimal attention has been paid to how customers’ habitual behavior moderates the relationship between customers’ evaluation of benefits received from a service pr
Externí odkaz:
https://doaj.org/article/ef3740d9322841b7a97c482757d79746
Publikováno v:
Economies, Vol 10, Iss 11, p 283 (2022)
With the aim of comparing the influence of economic benefits with social benefits in the model of integrating customer benefits and relationship quality in the context of university–enterprise relationship research in Ho Chi Minh City (HCMC), Vietn
Externí odkaz:
https://doaj.org/article/e0cabb70c7744c1abe79f776a2542514
Publikováno v:
Journal of Business & Industrial Marketing, 2019, Vol. 34, Issue 8, pp. 1866-1878.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-10-2018-0289