Zobrazeno 1 - 10
of 230
pro vyhledávání: '"Reklama / Advertising"'
Autor:
L.A. Isaeva, E.N. Ostapenko
Publikováno v:
Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki, Vol 163, Iss 4-5, Pp 129-137 (2021)
This article discusses the conceptualization dynamics of the lexeme reklama (‘advertising’), which has only recently adjusted its scope as a concept and become an integral part of modern society, actualizing and developing its meaning through pub
Externí odkaz:
https://doaj.org/article/94140139c047457aa35cadf46e33dad4
Publikováno v:
Ученые записки Казанского университета. Серия Гуманитарные науки / Proceedings of Kazan University. Humanities Series. 163(4-5):129-137
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1006611
Autor:
Kristina Samašonok, Margarita Išoraitė
Publikováno v:
Entrepreneurship and sustainability issues 2023, Vol. 10 (3), P. 102-122
The article validates the assumptions of implementing sustainable development goals (SDGs) using communication tools from a theoretical point of view. The research investigates the possibilities of implementing the SDGs through communication tools. 1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::97781a10592b5b83150b4a8da9f90724
https://doi.org/10.9770/jesi.2023.10.3(8)
https://doi.org/10.9770/jesi.2023.10.3(8)
Autor:
Degtiar, Sandra, Šimulynas, Andrius
Publikováno v:
Res humanitariae 2022, t. 30, p. 48–67.
Socialinės medijos šiomis dienomis vaidina svarbų vaidmenį visuomenės gyvenime ir užima didelę dalį mūsų laiko. Ši technologinė revoliucija taip pat paveikė ir verslo sritį. Vartotojams suteikus daugiau kontrolės socialinių medijų pl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::803a9adbb08e3e73d7e1836d150c246d
https://doi.org/10.15181/rh.v30i0.2452
https://doi.org/10.15181/rh.v30i0.2452
Publikováno v:
Entrepreneurship and sustainability issues 2023, Vol. 10 (3), P. 10-21
This article aims to explore the techniques and features of outdoor advertising from customers' views. This article analyses outdoor advertising and outdoor advertising effectiveness. The literature analysis showed that previous studies on outdoor ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52e20359eb12e82e9bdb1d275acebbc3
https://www.lituanistika.lt/content/100138
https://www.lituanistika.lt/content/100138
Autor:
Asta KYGUOLIENĖ, Reda BRAZIULYTĖ
Publikováno v:
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2022, Nr. 88, p. 85-100.
Šiame straipsnyje siekiama identifikuoti papildytosios realybės taikymo produktų pakuotėse iššūkius ir galimybes. Aptariami papildytosios realybės taikymo marketinge ir produktų pakuotėse ypatumai remiantis moksliniais literatūros šaltini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::638890251302f2e9d6c1673cfba336da
https://www.lituanistika.lt/content/99918
https://www.lituanistika.lt/content/99918
Publikováno v:
Social inquiry into well-being [Socialinės gerovės tyrimai]. 2021, 19, 1, p. 119-137.
Social Inquiry into Well-Being, Vol 19, Iss 1 (2021)
Social Inquiry into Well-Being, Vol 19, Iss 1 (2021)
Images are an integral part of any visual advertisement, regardless of medium. Whether online banner, digital screen, or wall poster, the decisions of professional designers on how to compose those images are often based on specific rules of composit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f055c681e562f737b1a82d8d434b95d7
https://www.lituanistika.lt/content/96782
https://www.lituanistika.lt/content/96782
Publikováno v:
Baltic journal of sport and health sciences [BJSHS]. 2021, Nr. 2(121), p. 34-40.
Baltic Journal of Sport and Health Sciences, Vol 2, Iss 121 (2021)
Baltic Journal of Sport and Health Sciences, Vol 2, Iss 121 (2021)
Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotiona
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd80690c0d89dfaac15b77130794adef
https://www.lituanistika.lt/content/98561
https://www.lituanistika.lt/content/98561
Autor:
Garnytė, Greta
Publikováno v:
Darnioji daugiakalbystė [Sustainable Multilingualism]. 2021, 18, p. 140-174.
Kai įmonę arba organizaciją ištinka krizė, dažnai situacija neiškart įvardijama žodžiu „krizė“, net jei požymiai gana aiškūs. Šis terminas dažniausiai vartojamas tik tuomet, kai krizė baigiasi arba yra paviešinta. Būtent toks a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2712::80dc8e428a4de657246b7f9e815dd271
https://www.lituanistika.lt/content/98483
https://www.lituanistika.lt/content/98483
Autor:
Hartenberger, Marta
The issue of national stereotypes requires, in the situation of dynamic changes in Europe and in the world, to update and consider new sources. A new area for tracking changes in the mutual perception of neighbouring nations are the texts of media cu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2712::0f48330f08c1c378a9d8300779c2ad77
https://www.lituanistika.lt/content/93216
https://www.lituanistika.lt/content/93216