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Evolving Scenario In Indian Blood Transfusion Industry: Need for a Study on Re Look at Customer Perceptions and Marketing Strategies

Autor: Rejeesh G R, Ramanakumar K P, Manojkrishnan C G

Publikováno v: International Journal of Research in Pharmaceutical Sciences. 11:3752-3760

The purpose of the study is to assess the rapid strides that Blood Transfusion in India is going through currently. The resultant impact on the Industry catering to this sector, and the need for a re-look at the Marketing Strategies under the resulti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ece629a476a49f09e09c6c0ffb8f0399
https://doi.org/10.26452/ijrps.v11i3.2543

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