Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Reiner, Jochen"'
Publikováno v:
In Journal of Economic Behavior and Organization August 2019 164:215-234
Autor:
Reiner, Jochen, Skiera, Bernd
Publikováno v:
Interfaces, 2018 May 01. 48(3), 247-259.
Externí odkaz:
https://www.jstor.org/stable/48747763
Publikováno v:
In International Journal of Research in Marketing March 2016 33(1):11-26
Publikováno v:
Journal of Management Information Systems. Fall2014, Vol. 31 Issue 2, p77-104. 28p.
Autor:
Verhoef, Peter C., Leeflang, Peter S.H., Reiner, Jochen, Natter, Martin, Baker, William, Grinstein, Amir, Gustafsson, Anders, Morrison, Pamela, Saunders, John
Publikováno v:
Journal of International Marketing, 2011 Jan 01. 19(3), 59-86.
Externí odkaz:
http://dx.doi.org/10.1509/jimk.19.3.59
Autor:
C. Verhoef, Peter, Leeflang, Peter S.H, Reiner, Jochen, Natter, Martin, Baker, William, Grinstein, Amir, Gustafsson, Anders, Morrison, Pamela, Saunders, John
Publikováno v:
Journal of International Marketing; Sep2011, Vol. 19 Issue 3, p59-86, 28p, 1 Diagram, 14 Charts
Autor:
Verhoef, Peter C, Leeflang, Peter S H, Reiner, Jochen, Natter, Martin, Baker, William, Grinstein, Amir, Gustafsson, Anders, Morrison, Pamela, Saunders, John
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______885::cf0d4b495f9ddf6a0d360d27f227f4d0
https://doi.org/10.5167/uzh-128715
https://doi.org/10.5167/uzh-128715
Publikováno v:
International Journal of Research in Marketing. 33:11-26
Online customer reviews (OCRs) have become a major source of information for customers in the Internet. Understanding the impact of OCRs on customers' decisions is an important challenge for academics and practitioners. We apply a choice-based conjoi