Zobrazeno 1 - 7 of 7 pro vyhledávání: '"Reijmersdal, E.A. van"'
1
Persuasive Messages and the Development of Advertising Literacy in Children and Adolescents
Autor: Rozendaal, E., Buijzen, M.A., Reijmersdal, E.A. van, Lemish, D.
Publikováno v: The Routledge International Handbook of Children, Adolescents, and Media, 302-310
ISSUE=2nd;STARTPAGE=302;ENDPAGE=310;TITLE=The Routledge International Handbook of Children, Adolescents, and Media
The Routledge International Handbook of Children, Adolescents, and Media ISBN: 9781003118824
Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media (2nd ed.), pp. 302-310
Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media (2nd ed.), 302-310. New York, N.Y. : Routledge
STARTPAGE=302;ENDPAGE=310;TITLE=Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media (2nd ed.)
Item does not contain fulltext Over the past years, children and adolescents' commercial media environment has changed dramatically. Driven by technological innovation, advertisers have rapidly adopted new advertising techniques, including brand plac
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ccf51ad7c064b533bac2471b5b69ceae
http://www.scopus.com/inward/record.url?scp=85140183306&partnerID=8YFLogxK
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4
The effects of emotional television advertising on older and younger adults
Autor: Goot, M.J. van der, Reijmersdal, E.A. van, Kleemans, M., Verlegh, P., Voorveld, H., Eisend, M.
Publikováno v: Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in advertising research (Vol. VI): The digital, the classic, the subtle, and the alternative, pp. 115-124
European Advertising Academy, 115-124. Wiesbaden : Springer Gabler
STARTPAGE=115;ENDPAGE=124;TITLE=European Advertising Academy
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 115-124
STARTPAGE=115;ENDPAGE=124;TITLE=Advances in Advertising Research (Vol. VI)
Contains fulltext : 156904.pdf (Publisher’s version ) (Closed access) Understanding older adults' responses to advertising is vital for the industry because older adults constitute a large and lucrative market: The world population is aging (United
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb16e2053e67ebc51643ddbdbf871b5f
https://doi.org/10.1007/978-3-658-10558-7_10
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5
Media advertising and consumerism: How children and adolescents understand and resist persuasive messages
Autor: Buijzen, M.A., Rozendaal, E., Reijmersdal, E.A. van, Lemish, D.
Publikováno v: Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media, pp. 271-278
Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media, 271-278. Oxon / New York : Routledge
STARTPAGE=271;ENDPAGE=278;TITLE=Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media
Contains fulltext : 121031.pdf (Publisher’s version ) (Closed access) In the first decade of the new millennium, children and adolescents' commercial media environment has changed dramatically. Advertisers have rapidly adopted new advertising techn
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1925da261efdf7fa1be02105e07ae50f
https://hdl.handle.net/2066/121031
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6
Brand prominence in advergames: Effects on children's explicit and implicit memory
Autor: Reijmersdal, E.A. van, Rozendaal, E., Buijzen, M.A., Eisend, M., Langner, T., Okazaki, S.
Publikováno v: Eisend, M.; Langner, T.; Okazaki, S. (ed.), Advances in advertising research. Vol. 3: Current insights and future trends, 321-329. Wiesbaden : Springer Gabler
STARTPAGE=321;ENDPAGE=329;TITLE=Eisend, M.; Langner, T.; Okazaki, S. (ed.), Advances in advertising research. Vol. 3: Current insights and future trends
Eisend, M.; Langner, T.; Okazaki, S. (ed.), Advances in advertising research. Vol. 3: Current insights and future trends, pp. 321-329
Contains fulltext : 103215.pdf (Publisher’s version ) (Closed access) Increasingly, advertisers use techniques that integrate persuasive messages into editorial content, resulting in blurred boundaries between advertising, entertainment, and inform
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a4e58f6489faedacb1f30c5f6ff75bf3
http://hdl.handle.net/2066/103215
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7
Children's advertising exposure and materialistic orientations: A longitudinal study
Autor: Opree, S.J., Valkenburg, P.M., Reijmersdal, E.A. van, Buijzen, M.A.
Publikováno v: International Journal of Psychology, 47, 408-408
International Journal of Psychology, 47, 1, pp. 408-408
Item does not contain fulltext As many as nine out of 10 parents worry that children's frequent exposure to advertising makes them materialistic. In this study we not only aim to investigate if children's advertising exposure indeed affects their mat
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::89605be6883cd4f24f131b980c80e6c0
http://hdl.handle.net/2066/126448
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