Does the use of a foreign language in print advertisements manage to attract consumers' attention? An eye-track study

Autor: Hilberink-Schulpen, B.J.H., Nederstigt, U., Meurs, F. van, Neijens, P, Reijmersdal, E van, Smit, E, Verlegh, P, Voorveld, H

Publikováno v: Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB
Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), USB. Amsterdam : European Addvertising Academy/University of Amsterdam
STARTPAGE=USB;TITLE=Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA)

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Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::43cd42e7d9016497096a34792fa651bf
https://hdl.handle.net/2066/132944