Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Reid P. Claxton"'
Publikováno v:
Journal of Marketing Management. 20:859-875
While salespeople are coached and trained to use an adaptive approach to selling, sales training tends to be assumptive about the inclusion of specific selling techniques. Part of this assumptive approach is the belief that the old-tried-and true tec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62271b29b028c2c0b404fb976925501a
https://doi.org/10.1362/0267257041838791
https://doi.org/10.1362/0267257041838791
Autor:
Reid P. Claxton
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
A number of studies have profiled the “typical” entrepreneur as being a first born child (e. g., Greenfield 1989; Neider 1987; Themen et al. 1986). To date, however, little research by marketing academicians has been performed on links between bi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3884ff17f03e9f820ae34d8e94bd8a39
https://doi.org/10.1007/978-3-319-13159-7_115
https://doi.org/10.1007/978-3-319-13159-7_115
Publikováno v:
Journal of Business and Psychology. 15:179-196
Data from 396 real estate salespeople offer structural model evidence of the antecedence of salesperson cognitive style (Jung, 1971) to adaptive selling behavior, and to sales orientation-customer orientation and self-perceived selling performance. F
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f64af28c1dcb5139eb2db4e1ed7508e
https://doi.org/10.1023/a:1007775208983
https://doi.org/10.1023/a:1007775208983
Publikováno v:
Psychological Reports. 81:1347-1360
This study presents an exploratory structural model of relationships among dimensions of cognitive style, List of Values factors, and consumption activity factors. Analysis was based on questionnaire responses from 416 alumni of a major southwestern
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c84ce37b5ab2268912452da6aeda531
https://doi.org/10.2466/pr0.1997.81.3f.1347
https://doi.org/10.2466/pr0.1997.81.3f.1347
Autor:
Reid P. Claxton
Publikováno v:
Journal of Consumer Marketing. 12:22-38
Birth order studies have an established history in the academic world just as demographics have an established history in marketing. Discusses how birth order may influence several socio‐economic mechanisms and thereby influence select consumption
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7705a39677e43038f03c7d098a3b49dc
https://doi.org/10.1108/07363769510147227
https://doi.org/10.1108/07363769510147227
Autor:
Reid P. Claxton
Publikováno v:
Journal of Direct Marketing. 9:68-75
Issues of customer safety in the retail store environment are becoming increasingly serious. However, little empirical research has tested the idea that consumers’ shopping safety concerns represent opportunities for direct marketers. The study sam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17551d7df8aa2fe494103763dd24f976
https://doi.org/10.1002/dir.4000090408
https://doi.org/10.1002/dir.4000090408
Publikováno v:
Journal of Consumer Policy. 18:267-291
This study responds to a call for broadened conceptualizations of materialism and its role in self-definition (Richins & Dawson, 1992). Data from 202 spouses were analyzed for relationships among materialism, parenthood status, and personality type,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5469d4ef4fed1ff5daee5c5cf9552d6f
https://doi.org/10.1007/bf01016514
https://doi.org/10.1007/bf01016514
Publikováno v:
Psychological Reports. 76:159-162
Many researchers have profiled the typical entrepreneur as being firstborn. The present study investigated possible relationships between birth order and need for cognition scores as one reason for over-representation of firstborns among entrepreneur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::408c24affc4b167d7bf20d08e4329914
https://doi.org/10.2466/pr0.1995.76.1.159
https://doi.org/10.2466/pr0.1995.76.1.159
Autor:
Reid P. Claxton
Publikováno v:
Journal of Direct Marketing. 9:67-78
In addition to products and services, the direct marketing transaction offers a commodity that is priceless: the customer's personal shopping safety. The potential for danger in today's store environment enables the direct marketer to highlight custo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f62fed1c7b39fb0bc61c21488b7f5bea
https://doi.org/10.1002/dir.4000090108
https://doi.org/10.1002/dir.4000090108
Autor:
Roger P. McIntyre, Reid P. Claxton
Publikováno v:
Psychological Reports. 75:1131-1135
Summary.-Statistical evidence indicates that need for cognition scores may be Wed to the number of male children in the family. Responses from 33 female and 46 male university studenrs indicated that the independent variable of number of male childre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33881f19d97f5961b7605b884a156cbb
https://doi.org/10.2466/pr0.1994.75.3.1131
https://doi.org/10.2466/pr0.1994.75.3.1131