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The application of Robots, Artificial Intelligence, and Service Automation in the Egyptian Tourism and Hospitality Sector (Possibilities, Obstacles, Pros, and Cons)

Autor: Reham Touni, aya Magdy

Publikováno v: Journal of Association of Arab Universities for Tourism and Hospitality. 19:267-288

Robots (R), artificial intelligence (AI), and service automation (SA) (RAISA) technologies are greatly applied in the tourism and hospitality industry around the globe. Research on this area is getting momentum, however, investigating the topic in th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5fa57dc988fe3f17ca1d47af1cbe28bc
https://doi.org/10.21608/jaauth.2021.60834.1126

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Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Autor: Reham Touni, Woo Gon Kim, Mohamed Ahmed Ali, Hyung-Min Choi

Publikováno v: Journal of Hospitality & Tourism Research. 44:278-299

The purpose of this study is to examine customer–brand experience and customer involvement as two drivers of customer engagement (CE) and investigate brand relationship quality as a major outcome of CE with a hotel’s Facebook brand community. It

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::be9a193365f7a7e5c97ed8d87e357e03
https://doi.org/10.1177/1096348019895555

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