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To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
Autor:
Osadchaya, Elena, Marder, Ben, Yule, Jennifer A., Yau, Amy, Lavertu, Laura, Stylos, Nikolaos, Oliver, Sebastian, Angell, Rob, Regt, Anouk de, Gao, Liyu, Qi, Kang, Zhang, Will Zhiyuan, Zhang, Yiwei, Li, Jiayuan, AlRabiah, Sara
Publikováno v:
In Business Horizons September-October 2024 67(5):571-581
Publikováno v:
International Journal of Arts and Technology; January 2013, Vol. 6 Issue: 1 p5-21, 17p