Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Rego, Lopo L"'
Publikováno v:
Marketing Accountability for Marketing and Non-marketing Outcomes
Publikováno v:
Journal of Marketing; Jul2022, Vol. 86 Issue 4, p73-94, 22p, 1 Diagram, 10 Charts
Publikováno v:
Journal of Marketing, 2015 Sep 01. 79(5), 1-20.
Externí odkaz:
https://www.jstor.org/stable/43784415
Publikováno v:
Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p202-222, 21p, 1 Diagram, 9 Charts
Publikováno v:
In Journal of Economic Behavior and Organization November 2014 107 Part B:744-759
Autor:
Rego, Lopo L.1 lrego@indiana.edu, Morgan, Neil A.2 namorgan@indiana.edu, Fornell, Claes3 cfornell@umich.edu
Publikováno v:
Journal of Marketing. Sep2013, Vol. 77 Issue 5, p1-20. 20p. 11 Charts, 1 Graph.
Publikováno v:
Journal of Marketing. Nov2009, Vol. 73 Issue 6, p47-60. 14p. 6 Charts.
Autor:
Morgan, Neil A1, Rego, Lopo L2
Publikováno v:
Journal of Marketing. Jan2009, Vol. 73 Issue 1, p59-74. 16p. 5 Charts.
Autor:
Gruca, Thomas S.1 thomasgruca@uiowa.edu, Rego, Lopo L.2 lopo-rego@uiowa.edu
Publikováno v:
Journal of Marketing. Jul2005, Vol. 69 Issue 3, p115-130. 16p. 8 Charts, 2 Graphs.
Publikováno v:
Journal of Marketing, 2012 Jan 01. 76(1), 38-58.
Externí odkaz:
http://dx.doi.org/10.1509/jm.09.0209