Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Regina Virvilaite"'
Autor:
Regina Virvilaite, Žaneta Piligrimiene
Publikováno v:
Innovative Marketing, Vol 10, Iss 2 (2014)
Externí odkaz:
https://doaj.org/article/ef48c71d742142bdb225bd05423283a9
Autor:
Regina Virvilaite, Migle Matulevičiene
Publikováno v:
Innovative Marketing, Vol 9, Iss 2 (2013)
Externí odkaz:
https://doaj.org/article/99318a9ac268460bbca762bb4f5371d5
Autor:
Laimona Sliburyte, Regina Virvilaite
Publikováno v:
Marketing Strategies for Central and Eastern Europe ISBN: 9781003073642
Marketing Strategies for Central and Eastern Europe ISBN: 9781315195940
Marketing Strategies for Central and Eastern Europe ISBN: 9781315195940
Selection of the right strategy and policy for economic activity is the main object of most Lithuanian industrial companies working under conditions of the market economy. Management of the company, influenced by a constantly changing environment, be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c60d7b9ccfe03d935b6a1b52f4b4e6d6
https://doi.org/10.4324/9781003073642-20
https://doi.org/10.4324/9781003073642-20
Publikováno v:
European J. of International Management. 18:444
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d959b0c9d524a89659a44c0281ce61d1
https://doi.org/10.1504/ejim.2022.124885
https://doi.org/10.1504/ejim.2022.124885
Publikováno v:
Innovative Marketing, Vol 1, Iss 1 (2005)
Externí odkaz:
https://doaj.org/article/0771766021a641b0a35ca0c78fd565f8
Publikováno v:
Procedia-social and behavioral sciences 20th International scientific conference "Economics and Management 2015 (ICEM-2015)" 2015, 213, p. 641-646.
It is indeed important to remember that brand equity is no longer valued by large sums of money that companies invest; instead customers are dictating the value of brand equity by what they are saying to each other. Therefore, this study focused on e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::948132e5c1610bf0b91aeafdf508b344
https://www.lituanistika.lt/content/78459
https://www.lituanistika.lt/content/78459
Autor:
Beata Seinauskiene, Regina Virvilaite
Publikováno v:
ECONOMICS AND MANAGEMENT. 18
Recent empirical findings indicate that psychic distance is positively associated with export marketing strategy adaptation. Also it is assumed that psychic distance may have a greater impact on the SME because such firms probably lack internal resou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f824f67cb21b5e0cae4686ce6d7b6a75
https://doi.org/10.5755/j01.em.18.4.5714
https://doi.org/10.5755/j01.em.18.4.5714
Autor:
Regina Virvilaite, Aiste Ragauskaite
Publikováno v:
ECONOMICS AND MANAGEMENT. 18
Analyzing different types of consumers and factors, which influence the involvement in the value creation, the process of customer involvement is perceived as a complex system, which the company has to control in order to get full and active particip
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eabae27e0e1407021196bcf2b1bd7879
https://doi.org/10.5755/j01.em.18.2.3982
https://doi.org/10.5755/j01.em.18.2.3982
Autor:
Regina Virvilaite, Migle Matuleviciene
Publikováno v:
ECONOMICS AND MANAGEMENT. 18
This paper investigates the impact of shocking advertising to consumer buying behavior. Scientists proved that shock tactics in advertising influences consumer buying behavior. The paper analyses the main components of shocking advertising, which cau
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0ef7d294ca6bb0eeca1e527e1708cf5
https://doi.org/10.5755/j01.em.18.1.3643
https://doi.org/10.5755/j01.em.18.1.3643
Autor:
Regina Virvilaite, Migle Dailydiene
Publikováno v:
Inžinerinė ekonomika [Engineering Economics]. 2012, 23 (1), p. 90-98.
Marketingo teoretikų teigimu, stiprus prekybininko prekės ženklo įvaizdis yra vienas is veiksnių, sąlygojancių vartotojų pasitenkinimą ir jų lojalumą tam tikrai parduotuvei. Atlikti moksliniai tyrimai patvirtina, kad egzistuoja sąsajos ta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ba8aa4f9786b66b47d250bb5b7ee43e0
https://www.lituanistika.lt/content/36758
https://www.lituanistika.lt/content/36758