Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Regina Virvilaitė"'
Autor:
Jūratė Banytė, Elena Vitkauskaitė, Rita Kuvykaitė, Žaneta Piligrimienė, Asta Tarutė, Regina Virvilaitė, Rimantas Gatautis, Aistė Dovalienė, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33464cc621a78b49f8280a8a3baea45
https://doi.org/10.1007/978-3-030-54205-4_8
https://doi.org/10.1007/978-3-030-54205-4_8
Autor:
Rita Kuvykaitė, Asta Tarutė, Regina Virvilaitė, Jūratė Banytė, Žaneta Piligrimienė, Elena Vitkauskaitė, Aistė Dovalienė, Rimantas Gatautis, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d584e4b46f42fe63f34f77095b8507
https://doi.org/10.1007/978-3-030-54205-4_5
https://doi.org/10.1007/978-3-030-54205-4_5
Autor:
Aistė Dovalienė, Regina Virvilaitė
Publikováno v:
Progress in IS ISBN: 9783030542047
The chapter emphasizes context specific and multifaceted nature of the shared value phenomenon. Different methodological approaches towards the concept of value are analysed; mechanism of the shared value creation is explained, providing principles o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ae75529bfa66508ee9f67388ac622f9
https://doi.org/10.1007/978-3-030-54205-4_2
https://doi.org/10.1007/978-3-030-54205-4_2
Publikováno v:
Ekonomika, Vol 59 (2002)
This paper discusses the evolution of marketing thoughts. theories and practical adaptation in countries undergoing turbulent transition. Every country undergoes certain kinds of changes and flow from one condition to another. However, not every chan
Externí odkaz:
https://doaj.org/article/9bdaa9a672ba4bb19939a624878aaee7
Autor:
Regina Virvilaitė, Beata Šeinauskienė
Publikováno v:
Procedia-social and behavioral sciences 20th International scientific conference "Economics and Management 2015 (ICEM-2015)" 2015, 213, p. 665-670.
Contradictory explanations of the relation between the psychic distance and export performance may have been conditioned by the ambiguous conceptualization of psychic distance. Greater familiarity determined by international experience implies an ade
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b36ee26491e02332ba7bdb5ddb230ed6
https://doi.org/10.1016/j.sbspro.2015.11.470
https://doi.org/10.1016/j.sbspro.2015.11.470
Autor:
Beata Šeinauskienė, Regina Virvilaitė
Publikováno v:
Eurasian Studies in Business and Economics ISBN: 9783319275697
The influence of the export marketing strategy on export performance by assessment of such contextual factors as generic competitive strategies is considered to be under researched. Generic competitive strategies are recognized as fragmentary referre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5543742cae701941d1248130ce76da54
https://doi.org/10.1007/978-3-319-27570-3_34
https://doi.org/10.1007/978-3-319-27570-3_34
Autor:
Jolanta Liesienė, Regina Virvilaitė, Vytautas Pilkauskas, Indrė Norkeliūnė, Virginija Daukantienė, Regina Bagdonavičienė, Rimantė Vinauskienė, Eugenija Strazdienė, Vilma Akelaitienė, Vaida Dobilaitė, Gediminas Dapkus, Vilija Šulskienė, Milda Keršienė, Justė Širvaitytė
Publikováno v:
Praktinio mokymo ir mokymosi imitacinėse įmonėse metodika
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be474add47f326977e22b5d2086475c3
https://doi.org/10.5755/e01.9786090207109
https://doi.org/10.5755/e01.9786090207109
Autor:
Violeta Saladienė, Regina Virvilaitė
Publikováno v:
ECONOMICS AND MANAGEMENT. 17
Dramatic increase in personal disposable incomes and easy to get credit availability have made impulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchase behaviour is driven by hedonistic or pleasure seeking
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8dba59ea7604d410eafc5e8071f73255
https://doi.org/10.5755/j01.em.17.2.2196
https://doi.org/10.5755/j01.em.17.2.2196
Autor:
Regina Virvilaitė, Beata Šeinauskienė
Publikováno v:
ECONOMICS AND MANAGEMENT. 17
Studies investigating the relationship of export marketing strategy standardization/adaptation and firm export performance recently emphasize the importance of internal factors. According to Schilke et al (2009) standardization must be explored in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13866705e25c2142e9fd912c665ca8e6
https://doi.org/10.5755/j01.em.17.3.2133
https://doi.org/10.5755/j01.em.17.3.2133