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Publikováno v:
International Review of Management and Marketing, Vol 15, Iss 1 (2024)
Branding has emerged as a multidiscipline with complication, conveyed by integrated digital technologies, AI, and rich linguistic approaches. This paper depicts the research landscape at the juncture of branding and linguistics, supported by VOSviewe
Externí odkaz:
https://doaj.org/article/5fded87280d84464bafacbf4d163e4fe