Zobrazeno 1 - 1
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pro vyhledávání: '"Reggina Andriani"'
Autor:
Raeni Dwi Santy, Reggina Andriani
Publikováno v:
Journal of Eastern European and Central Asian Research, Vol 10, Iss 6 (2023)
This study examined how Generation Z consumers decide whether or not to buy skincare products based on Marketing Content and Electronic Word-of-Mouth (e-WOM) on Instagram. The study was conducted quantitatively, employing descriptive and verification
Externí odkaz:
https://doaj.org/article/22e843b5ac344ea88fa4b09f6d5912b5
